Ingredient

contains less than 2% of natural flavor

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What is contains less than 2% of natural flavor?

Natural flavors are substances used to enhance the taste and aroma of food. They are derived from plant or animal sources through processes like heating, roasting, or fermentation.

These flavors are used widely in the food industry to mimic the original taste of a product without using the actual source ingredient. The health evidence is mixed; some consumers prefer them to artificial flavors, but not all natural flavors are automatically considered healthier.

When you see 'natural flavor' on a label, it means that the flavor was derived from a natural source, though it might not provide nutritional benefits and can vary in composition.

Commonly found in: soft drinks, snack foods, baked goods, dairy products, confectionery

What to watch

  • There may be potential allergens in natural flavors that are not specified on the label.
FDA

Natural flavors are generally recognized as safe (GRAS) by the FDA, but exact compositions are proprietary.

Research

Research shows mixed opinions; while they are better than artificial flavors, health impacts depend on individual ingredients.

Vegan

Natural flavors might not be vegan if sourced from animal-derived ingredients.

Sources: What are Natural Flavors?

Scout's take

Natural flavor is used to enhance taste but does not significantly impact health either positively or negatively.

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