Native Coconut & Vanilla Moisturizing Shampoo

Native Coconut & Vanilla Moisturizing Shampoo scores 59/100 -- a drugstore-clean shampoo with a genuinely solid surfactant base that is dragged down by an undisclosed fragrance. Sulfate-free (no SLS/SLES), paraben-free, silicone-free, cruelty-free. The cleansing system pairs Sodium Cocoyl Isethionate (one of the gentlest non-sulfate surfactants on the market, EWG 1-3) with Lauramidopropyl Betaine, Cocamidopropyl Betaine, and Sodium Lauroyl Sarcosinate -- all coconut/plant-derived secondary surfactants. Sodium Benzoate + Sodium Salicylate is a clean preservative pair. Polyquaternium-10 is a cellulose-derived cationic detangler (EWG 1). Two hard demerits hold the score down: (1) undisclosed 'Fragrance', which US labeling law allows manufacturers to use as a single-word stand-in for hundreds of un-itemized compounds including phthalates, IFRA-restricted allergens, and endocrine disruptors, and (2) Sodium Lauroyl Sarcosinate carries a documented N-nitrosamine contamination risk when stacked with secondary amines (which this formula has via cocamidopropyl betaine). Native is owned by Procter & Gamble (acquired 2017). No third-party lab testing.