Ingredient
Vegetable and Fruit Juice for Color
What is Vegetable and Fruit Juice for Color?
Vegetable and Fruit Juice for Color is a natural coloring derived from various fruits and vegetables. It is made by extracting juice from produce, which is then concentrated to obtain the desired hue.
This natural coloring is used to add vibrant colors to foods and beverages without synthetic additives. It is favored for its natural origin and minimal processing, appealing to consumers seeking clean labels. The health implications of using vegetable and fruit juice for color are generally considered neutral, as these are natural substances.
When you see Vegetable and Fruit Juice for Color on a label, it indicates that the product is colored using natural sources rather than artificial dyes.
Commonly found in: snack bars, beverages, frozen desserts, confectionery, baked goods
Benefits
- Offers a natural alternative to synthetic food colorings.
- Contributes to clean label appeal by using recognizable ingredients.
The FDA does not require special regulations for naturally sourced colorings, including vegetable and fruit juice for color.
Research generally supports the safe use of natural colorings, including those derived from vegetables and fruits.
Vegetable and fruit juice for color is plant-derived and typically aligns with vegan standards.
Sources: Overview of Food Colors
Scout's take
This ingredient provides natural coloring from vegetable and fruit sources, but is processed for stability.
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