Ingredient
Vegetable juice (color)
What is Vegetable juice (color)?
Vegetable Juice (Color) is derived from various vegetables primarily for its natural coloring properties. The juice is extracted and sometimes concentrated to enhance its color potency without using artificial additives.
It is used in foods and beverages to provide a natural color. Unlike synthetic colors, vegetable juice color is considered more natural, though the coloration can vary depending on the vegetable source used. There’s no significant health evidence against its use, and it’s generally regarded as safe.
When you see Vegetable Juice (Color) on a label, it's typically included to indicate that the product uses natural sources for coloring, which might appeal to those avoiding synthetic additives.
Commonly found in: juices, smoothies, candies, frozen desserts, baked goods, sauces
Benefits
- Provides natural color to foods and beverages.
The FDA considers vegetable juices used for coloring as generally recognized as safe (GRAS).
Research does not typically focus on colorings like vegetable juice, but it is generally considered safe due to its natural origin.
As a plant-derived ingredient, it is suitable for vegan diets.
Sources: Color Additives: FDA's Regulatory Process and Historical Perspectives
Scout's take
Vegetable juice used as a colorant is a natural way to add visual appeal without artificial dyes.
More from Scout's analyses
Used for coloring, this ingredient does not significantly affect the nutritional profile.
from the analysis of pillars DRINKABLE GREEK YOGURTFound in 2 products
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