Jack N Jill Strawberry Natural Certified Toothpaste
Summary
Jack N' Jill Strawberry Natural Certified Toothpaste scores 44/100. The formula itself is genuinely clean for kids — fluoride-free, SLS-free, certified organic strawberry flavor, xylitol-sweetened, with calendula extract for soothing gums. But independent third-party lab testing (Lead Safe Mama, Feb 2025, AOAC 2015.01) detected 120 ppb lead and 5 ppb mercury in a children's product designed to be swallowed. Lead crosses the 100 ppb concern threshold for kids' products. Suspected source: silica only (rest of the formula is genuinely clean). Owned by Jack N' Jill.
At a glance
Contaminants 4
Source: Lead Safe Mama 2025
Lead 120 ppb High
Detected at a high level — at or above health-based exposure limits. Regular exposure at this level is a genuine health concern. No safe level of lead exposure exists per CDC/AAP/WHO. Suspected source: silica feedstock.
Lead Safe Mama 2025 (SGS, AOAC 2015.01) detected 120 ppb lead in a kids' product designed to be swallowed.
Mercury 5 ppb Low
A low level of mercury — present but modest; a sourcing-quality note rather than a safety concern at typical intake.
Lead Safe Mama 2025 detected 5 ppb mercury — at the lab's low threshold.
Cadmium <5 ppb Not detected
Not detected — below the laboratory's detection limit. This is the strictest possible result: no measurable amount was found.
Lead Safe Mama 2025 reported cadmium below the 5 ppb low threshold of detection.
Arsenic <10 ppb Not detected
Not detected — below the laboratory's detection limit. This is the strictest possible result: no measurable amount was found.
Lead Safe Mama 2025 reported arsenic below the 10 ppb low threshold of detection.
Key ingredients 6
XylitolGood
Xylitol is a natural sweetener that helps inhibit the growth of cavity-causing bacteria, making it beneficial for oral health. It is generally considered safe for ingestion, especially in small amounts found in toothpaste.
See more about Xylitol →Purified WaterNeutral
Purified water serves as a solvent in the formulation, helping to dissolve other ingredients. It is safe for oral use and ingestion.
See more about Purified Water →Vegetable Glycerin (Coconut Derived)Very Good
Vegetable glycerin is a humectant that helps retain moisture and is safe for oral use. It is derived from coconut, making it a natural and gentle ingredient.
See more about Vegetable Glycerin (Coconut Derived) →SilicaGood
Silica is used as a gentle abrasive to help clean teeth without damaging enamel. It is generally considered safe for oral use.
See more about Silica →Organic Calendula Officinalis ExtractGood
Calendula extract has soothing and antioxidant properties, making it beneficial for oral health. It is safe for ingestion in the amounts typically found in toothpaste.
See more about Organic Calendula Officinalis Extract →Potassium Sorbate (Naturally Derived)Neutral
Potassium sorbate is a preservative that helps prevent microbial growth. It is considered safe for use in oral care products, although some individuals may prefer to avoid preservatives.
See more about Potassium Sorbate (Naturally Derived) →Get the full breakdown in the Scout app
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