Truvani Clean Toothpaste Tube
At a glance
Summary
Truvani Clean Toothpaste Mint scores 72/100. The formula itself is one of the cleanest on the market — fluoride-free, SLS-free, EWG VERIFIED, no titanium dioxide, no synthetic dyes, no artificial sweeteners, with hydroxyapatite as the bioactive remineralizer plus calcium carbonate, kaolin clay, and essential oils. But independent third-party lab testing (Lead Safe Mama, Feb 2025, AOAC 2015.01) detected 56.9 ppb lead, 7.5 ppb mercury, and 125.9 ppb arsenic — the second-highest arsenic reading in the entire 2025 toothpaste survey, more than 12× the cosmetics threshold. Suspected sources: calcium carbonate + kaolin clay feedstocks. Owned by Truvani.
Contaminants 4
Source: Lead Safe Mama 2025
Lead 56.9 ppb Moderate
Detected at a moderate level — a meaningful fraction of health-based exposure limits. Worth factoring in if this product is used regularly. No safe level of lead exposure exists per CDC/AAP/WHO. Suspected source: calcium carbonate or kaolin clay feedstock.
Lead Safe Mama 2025 (SGS, AOAC 2015.01) detected 56.9 ppb lead.
Mercury 7.5 ppb Low
A low level of mercury — present but modest; a sourcing-quality note rather than a safety concern at typical intake.
Lead Safe Mama 2025 detected 7.5 ppb mercury.
Arsenic 125.9 ppb Moderate
A moderate level of arsenic — elevated enough to be a real sourcing concern; cleaner-tested options exist.
Lead Safe Mama 2025 detected 125.9 ppb arsenic — the SECOND-HIGHEST arsenic reading in the entire 2025 toothpaste survey, more than 12× the 10 ppb cosmetics threshold.
Cadmium <5 ppb Not detected
Not detected — below the laboratory's detection limit. This is the strictest possible result: no measurable amount was found.
Lead Safe Mama 2025 reported cadmium below the 5 ppb low threshold of detection.
Key ingredients 6
Nano-HydroxyapatiteVery Good
Nano-hydroxyapatite is a naturally occurring mineral form of calcium apatite, which is a key component of tooth enamel. It helps to remineralize and strengthen enamel, making it effective in preventing cavities and sensitivity.
See more about Nano-Hydroxyapatite →XylitolVery Good
Xylitol is a natural sweetener that not only enhances the taste of toothpaste but also inhibits the growth of cavity-causing bacteria. Its use in oral care products is associated with a reduced risk of tooth decay.
See more about Xylitol →Organic Coconut OilVery Good
Organic coconut oil has antimicrobial properties that can help reduce harmful bacteria in the mouth. It is also gentle on the gums and can contribute to overall oral health.
See more about Organic Coconut Oil →Organic Peppermint Essential OilVery Good
Organic peppermint essential oil provides a refreshing flavor and has antibacterial properties that can help maintain oral hygiene. It is safe for ingestion in small amounts.
See more about Organic Peppermint Essential Oil →Calcium CarbonateNeutral
Mineral fortificant and anti-caking agent — benign.
See more about Calcium Carbonate →Baking SodaNeutral
Leavening and pH agent — benign.
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