Ingredient · Updated
Fruit and Vegetable Juice (for color)
Found in 3 products
What is Fruit and Vegetable Juice (for color)?
Fruit and vegetable juice for color is a natural coloring agent derived from various fruits and vegetables. The specific fruits and vegetables used can vary, and the juice is often concentrated to achieve the desired hue.
This ingredient is used to provide a natural color to food products, appealing to consumers looking for alternatives to synthetic food dyes. Health evidence suggests that these natural colorants are generally safe for most consumers, with no significant concerns at typical usage levels.
When you see fruit and vegetable juice for color on a label, it indicates a more natural approach to food coloring, aligning with trends towards cleaner labels in food products.
Commonly found in: snack bars, juices, candies, bakery products, ice creams, yogurts
Benefits
- Considered a natural alternative to synthetic dyes, which is appealing to health-conscious consumers.
The FDA generally recognizes fruit and vegetable juices used for coloring as safe, without specific restrictions.
Research indicates these juices are safe and non-toxic, though more studies could expand on specific health benefits or risks.
Since it is derived from plants, it is typically considered vegan-friendly.
Sources: Color Additives: Color Additives Include Dyes and Pigments
Scout's take
Fruit and vegetable juice for color is a natural coloring derived from whole foods like carrot and blueberry. It is a healthier alternative to artificial dyes and adds color without synthetic additives. It is minimally processed and retains some nutritional properties of the original fruits and vegetables.
The case for
Provides natural color and retains some nutritional properties of the source fruits and vegetables.
from the analysis of Joyride Sour Blue Raspberry StripsOffers a natural source of color, avoiding artificial additives.
from the analysis of Magic Spoon Dark Chocolate Protein GranolaMore from Scout's analyses
Fruit and vegetable juice used for coloring is a natural alternative to artificial dyes. It provides color without significant nutritional impact. The processing involved is minimal, focusing on extracting pigments.
from the analysis of Magic Spoon Dark Chocolate Protein GranolaNatural coloring. Better than artificial dyes.
from the analysis of Magic Spoon Protein Cereal Classic MarshmallowAll 3 products with Fruit and Vegetable Juice (for color)
Where Fruit and Vegetable Juice (for color) shows up
- Protein Bars 1 product
- Cereal 1 product
- Snack Bars 1 product
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