Nature's Own 100% Whole Wheat Rolls

Common questions

Is Nature's Own 100% Whole Wheat Rolls healthy?

Nature's Own 100% Whole Wheat Rolls scores 60/100 on Scout's independent analysis of ingredients, additives, and lab results — a fair-to-good score — solid, with tradeoffs. This product is ultra-processed, which limits its potential health score despite having whole wheat flour as a primary ingredient.

How processed is Nature's Own 100% Whole Wheat Rolls?

Nature's Own 100% Whole Wheat Rolls is NOVA Group 4: Ultra-Processed Foods.

Which ingredients drive Nature's Own 100% Whole Wheat Rolls' score?

In Scout's ingredient-by-ingredient analysis, Whole wheat flour counts in its favor; Sugar, Expeller pressed canola oil are flagged as ingredients of concern. The full breakdown, with why each one matters, is in the Key ingredients section on this page.

You might also like

More from Nature's Own

See more

Nature's Own 100% Whole Wheat Rolls

Nature's Own
60 Fair

Analysis updated August 2026 · How Scout scores

$4.29 · 8 count · $0.29 / ounce
View on Amazon
Verified Amazon match

At a glance

Beneficial ingredients 1
Harmful ingredients 2
Category Rolls and Buns
Summary

This product is ultra-processed, which limits its potential health score despite having whole wheat flour as a primary ingredient. The presence of expeller pressed canola oil, a seed oil high in omega-6 fatty acids, and added sugar contribute to its lower rating. While the bread contains beneficial fiber and nutrients from whole wheat, the processing level and inclusion of less desirable ingredients impact its overall healthiness.

Key ingredients 10

Whole wheat flour
Good

Whole wheat flour is a minimally processed ingredient rich in fiber and nutrients. It retains the bran and germ, providing essential vitamins and minerals. This ingredient supports digestive health and offers a more balanced energy release compared to refined flours.

Benefits

Rich in dietary fiber, which aids in digestion and helps maintain healthy blood sugar levels. Provides essential nutrients like B vitamins and iron.

See more about Whole wheat flour →
Water
Neutral

Water is a neutral ingredient used as a solvent and to provide moisture in the dough. It is essential for the activation of yeast and gluten development. Water itself does not contribute any nutritional value.

See more about Water →
Yeast
Neutral

Yeast is a natural leavening agent that helps the dough rise by producing carbon dioxide. It contributes to the texture and flavor of the bread. Yeast is a common ingredient in bread-making with no significant health concerns.

Benefits

Contributes to the leavening and flavor development in bread.

See more about Yeast →
Cellulose powder
Neutral

Cellulose powder is used as a fiber supplement and anti-caking agent. It is derived from plant cell walls and is not digested by humans. This ingredient is generally considered safe and adds bulk to the product.

Benefits

Adds dietary fiber, which can aid in digestion and promote a feeling of fullness.

See more about Cellulose powder →
Wheat gluten
Neutral

Wheat gluten is added to improve the elasticity and texture of the dough. It is a protein derived from wheat and is essential for bread structure. While beneficial for bread quality, it may pose issues for those with gluten sensitivities.

Risks

May cause adverse reactions in individuals with gluten intolerance or celiac disease.

Benefits

Enhances the texture and elasticity of bread, contributing to a better crumb structure.

See more about Wheat gluten →
Cultured wheat flour
Neutral

Cultured wheat flour is used as a natural preservative to extend shelf life. It is made by fermenting wheat flour with specific bacteria. This ingredient is generally considered safe and helps maintain product freshness.

Benefits

Acts as a natural preservative, reducing the need for artificial additives.

See more about Cultured wheat flour →
Salt
Neutral

Salt is used to enhance flavor and control yeast activity in bread. It is a common culinary ingredient with no significant health concerns when consumed in moderation. Excessive salt intake can lead to health issues such as hypertension.

Risks

Excessive consumption can contribute to high blood pressure and cardiovascular issues.

Benefits

Enhances flavor and helps regulate yeast fermentation in bread.

See more about Salt →
Distilled vinegar
Neutral

Distilled vinegar is used to enhance flavor and act as a natural preservative. It is made through the fermentation of ethanol by acetic acid bacteria. This ingredient is generally safe and contributes to the product's shelf stability.

Benefits

Acts as a natural preservative and enhances the flavor profile of the bread.

See more about Distilled vinegar →
Sugar
Bad

Sugar is added to enhance flavor and aid in yeast fermentation. However, it is a refined carbohydrate that can contribute to increased blood sugar levels. Excessive consumption of sugar is linked to various health issues, including obesity and diabetes.

Risks

High intake of sugar can lead to weight gain, increased risk of type 2 diabetes, and dental cavities.

Benefits

Provides a quick source of energy and enhances the flavor profile of the bread.

See more about Sugar →
Expeller pressed canola oil
Very Bad

Canola oil is a seed oil high in omega-6 fatty acids, which can promote inflammation when consumed in excess. The expeller pressing method is a mechanical extraction process that avoids chemical solvents. Despite this, the high omega-6 content remains a concern.

Risks

High omega-6 content may promote inflammation and is linked to various chronic diseases when consumed in excess.

Benefits

Provides a source of unsaturated fats, which can be beneficial in moderation.

See more about Expeller pressed canola oil →

Processing

Group 4 · Ultra-processed

Ultra-Processed Foods

Get the full breakdown in the Scout appTake Scout shopping

Scan any product to see lab results, healthy alternatives, and your personalized analysis.

Download on theApp Store GET IT ONGoogle Play
Amazon pricing & content

Amazon price as of . Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON. THIS CONTENT IS PROVIDED “AS IS” AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

More in Rolls and Buns