BASED Shampoo

BASED
Scout's Pick
97 Excellent
$35.00 · 12 fl oz
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Summary

BASED Shampoo scores 97/100 -- a premium, non-toxic shampoo with a clean cleansing system and a real conditioning payload. Zero sulfates (no SLS/SLES -- the surfactants that strip the scalp barrier in 95% of drugstore shampoos), zero parabens, zero phthalates, zero endocrine disruptors, no PEGs, no silicones, no quaternary ammonium 'quats', no phenoxyethanol, no synthetic fragrance. Independently lab tested. The cleansing agent is coco-glucoside, a sugar/coconut-derived non-ionic surfactant -- the gentlest broadly-effective surfactant class, EWG 1. Conditioning is provided by hydrolyzed keratin, four plant oils (avocado, coconut, argan, plus aloe vera juice), glycerin, and the Olivem 1000 plant emulsifier system. Peppermint essential oil supplies a single-source named scent and a real scalp-circulation benefit -- far more transparent than the 'naturally derived fragrance' disclosure used in many clean brands. Food-grade potassium sorbate + sodium benzoate handle preservation.

At a glance

Beneficial ingredients 15
Harmful ingredients 0
Owned by BASED
Category Hair Care

Key ingredients 16

Coco-Glucoside
Very Good

Sugar/coconut-derived non-ionic surfactant; same gentle class as decyl glucoside. The cleanest broadly-effective shampoo surfactant. Replaces SLS/SLES.

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Glycerin
Very Good

Gold-standard humectant; draws moisture into the stratum corneum and offsets any drying from cleansing or styling. Plant-derived, EWG 1.

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Cetearyl Olivate
Very Good

Olive-derived plant emulsifier (component of Olivem 1000); biomimetic to skin lipids, gentle on the barrier, replaces PEG and silicone-based emulsifiers.

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Sorbitan Olivate
Very Good

Olive-derived plant emulsifier (component of Olivem 1000); pairs with Cetearyl Olivate for a biomimetic emulsion. Replaces PEG and silicone-based emulsifiers.

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Hydrolyzed Keratin
Very Good

Enzymatically broken-down keratin protein fragments small enough to penetrate the hair cortex and bind to damaged sites. Genuine repair activity (Wickett 1991), not just superficial coating like silicones.

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Tocopherol (Vitamin E)
Very Good

Lipid-soluble antioxidant that stabilizes oils in the formula and protects skin lipids from oxidative damage. Synergistic with most plant oils.

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Avocado Oil
Very Good

Source of monounsaturated fatty acids (oleic acid), Vitamin E, and beta-sitosterol; penetrates the hair cortex (one of the few oils that does, alongside coconut and olive) and reduces protein loss during washing.

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Coconut Oil
Very Good

Source of medium-chain lauric acid with documented antimicrobial activity against acne-relevant skin bacteria; clean emollient base.

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Argan Oil
Very Good

Cold-pressed from Argania spinosa kernels; rich in oleic and linoleic fatty acids plus tocopherols and squalene. Penetrates the hair cuticle and reduces protein loss.

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Aloe Vera
Very Good

Acemannan polysaccharides -- anti-inflammatory and hydrating; long clinical track record.

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Guar Gum
Good

Plant-derived polysaccharide thickener (Cyamopsis tetragonoloba); delivers slip and detangling without cationic 'quat' surfactants used in most leave-ins.

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Citric Acid
Good

pH adjuster at trace levels; mild AHA precursor that helps maintain a slightly acidic pH compatible with the skin's acid mantle.

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Peppermint Oil
Good

Single-source named essential oil -- fully transparent compared to 'naturally derived fragrance' listings. Menthol provides cooling sensation and stimulates scalp circulation, with a small RCT (Oh 2014) showing increased follicle depth and density at 3% topical application.

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Potassium Sorbate + Sodium Benzoate
Good

Food-grade preservative pair; EWG 1-3, the cleanest broadly-effective system available. Replaces phenoxyethanol.

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Arginine
Good

Amino acid; functions as a buffering pH adjuster and contributes minor humectant activity. Inert at use levels.

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Water (Aqua)
Neutral

Standard solvent base.

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