Alberto VO5 Herbal Escapes Ocean Refresh Moisturizing Nourishing Thickening Daily Shampoo 12.5 fl oz

Water is a neutral base used to dissolve other ingredients. It is typically purified to remove impurities and contaminants. In this product, it acts as a solvent and carrier for other components.

Sodium Laureth Sulfate is a surfactant used for its cleansing and foaming properties. It is derived from ethoxylated lauryl alcohol, which can be contaminated with 1,4-dioxane, a potential carcinogen. It can strip natural oils from the scalp, leading to dryness and irritation.

Sodium Chloride is used to adjust the viscosity of the shampoo. It is a naturally occurring mineral that is minimally processed. It helps to thicken the formula and stabilize the product.

Cocamidopropyl Betaine is a mild surfactant derived from coconut oil and dimethylaminopropylamine. It is used to reduce irritation potential of other surfactants and improve foam quality. It is considered relatively gentle compared to harsher surfactants.

Sodium Lauryl Sulfate is a strong surfactant known for its effective cleansing and foaming abilities. It is derived from coconut or palm kernel oil but is highly processed. It can be harsh on the skin, stripping away natural oils and causing irritation.

Fragrance is used to impart a pleasant scent to the product. It is often a complex mixture of synthetic chemicals, which can include allergens and sensitizers. The lack of transparency in fragrance components can pose risks to sensitive individuals.

Sodium Benzoate is a preservative used to prevent microbial growth in cosmetic products. It is synthetically produced but considered safe in low concentrations. It helps extend the shelf life of the product.

Polyquaternium-7 is a conditioning agent that helps improve the texture and manageability of hair. It is a synthetic polymer that provides a smooth feel and reduces static. It is generally considered safe for use in cosmetics.

Citric Acid is used to adjust the pH of the shampoo to match the natural pH of the scalp. It is derived from citrus fruits and is minimally processed. It helps maintain the stability and effectiveness of the product.

Algae Extract is used for its moisturizing and antioxidant properties. It is derived from marine algae and is rich in vitamins and minerals. It helps to nourish and protect the hair and scalp.

Ascorbic Acid, also known as Vitamin C, is an antioxidant that helps protect hair from environmental damage. It is naturally derived and minimally processed. It can enhance the overall health and appearance of hair.

Biotin is a B-vitamin that supports hair health and growth. It is naturally occurring and often included in hair care products for its strengthening properties. It helps improve hair thickness and resilience.

Vitamin B5, also known as Panthenol, is used for its moisturizing and conditioning effects on hair. It is a naturally occurring vitamin that enhances hair elasticity and shine. It helps to improve the overall appearance and feel of hair.

Vitamin B3, or Niacin, is included for its ability to improve blood circulation to the scalp. It is a naturally occurring vitamin that supports healthy hair growth. It can enhance the strength and vitality of hair.

Sunflower Oil is used for its emollient and moisturizing properties. It is a natural oil rich in fatty acids and vitamins. It helps to nourish and condition the hair, improving softness and manageability.

Almond Oil is included for its nourishing and moisturizing effects on hair. It is a natural oil rich in vitamins and minerals. It helps to strengthen and condition hair, enhancing its overall health and appearance.

Mango Oil is used for its emollient and moisturizing properties. It is a natural oil extracted from mango seeds, rich in fatty acids. It helps to hydrate and soften hair, improving its texture and manageability.

Chamomile Oil is included for its soothing and anti-inflammatory properties. It is a natural oil derived from chamomile flowers. It helps to calm the scalp and enhance the natural shine of hair.

Rosemary Oil is used for its stimulating and antioxidant properties. It is a natural oil that can improve circulation to the scalp and promote hair growth. It helps to strengthen hair and prevent damage.