Earth's Best Whole Grain Rice Cereal
Summary
Earth's Best Whole Grain Rice Cereal scored 1/100. Testing detected arsenic at 138 ppb (over FDA limit), lead at 22.5 ppb (>2× FDA action level), and cadmium at 14.7 ppb. Hain Celestial's flagship baby-cereal product marketed as 'baby's perfect first solid food' — the brown-rice base makes it an arsenic-heavy choice despite USDA Organic certification. Fortified with synthetic iron and B-vitamins.
At a glance
Contaminants 3
Source: Independent third-party laboratory testing
Arsenic 138 ppb High
A high level of arsenic — a significant sourcing/quality concern relative to what clean supply chains achieve.
Independent third-party testing.
Lead 22.5 ppb High
A high level of lead — a significant sourcing/quality concern relative to what clean supply chains achieve.
Independent third-party testing.
Cadmium 14.7 ppb Low
A low level of cadmium — present but modest; a sourcing-quality note rather than a safety concern at typical intake.
Independent third-party testing.
Key ingredients 7
Organic Whole Grain Brown Rice FlourGood
Whole-grain rice — primary ingredient and main arsenic vector.
See more about Organic Whole Grain Brown Rice Flour →Calcium CarbonateNeutral
Calcium fortification.
See more about Calcium Carbonate →Ferric PyrophosphateBad
Synthetic iron — poorly bioavailable form.
See more about Ferric Pyrophosphate →Folic AcidBad
Synthetic folate rather than methylfolate.
See more about Folic Acid →TocopherolsGood
Vitamin E antioxidant.
See more about Tocopherols →Synthetic B-Vitamin FortificationBad
Niacinamide, thiamine mononitrate, riboflavin, pyridoxine HCl, B12 — synthetic nutrient stack.
See more about Synthetic B-Vitamin Fortification →Zinc SulfateNeutral
Zinc fortification.
See more about Zinc Sulfate →Processing
Ultra-Processed Foods
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