ATTITUDE Natural Shampoo Hypoallergenic EWG Verified Vegan and Cruelty Free Volume Rich Shampoo Soy Protein & Cranberries 32 Fl Oz
Analysis updated July 2026 · How Scout scores
At a glance
Summary
This shampoo contains beneficial ingredients like coco-glucoside and sodium cocoyl isethionate, which are gentle surfactants derived from coconut. However, it includes sodium coco-sulfate, which is a milder form of sulfate but can still be drying for some hair types. The presence of synthetic fragrance and sodium chloride as a thickener also detracts from its overall ingredient safety profile, impacting its score.
Key ingredients 9
Sodium Coco-SulfateGood
Sodium Coco-Sulfate is a coconut-derived surfactant known for its gentle cleansing properties. It effectively removes dirt and oil without stripping the hair of its natural moisture. This makes it a preferred choice for those with sensitive scalps.
Risks
May cause mild irritation in very sensitive individuals.
Benefits
Provides a gentle and effective cleansing action suitable for most hair types.
Coco-GlucosideGood
Coco-Glucoside is a mild, non-ionic surfactant derived from coconut oil and glucose. It is known for its gentle cleansing and foaming properties. This ingredient is biodegradable and considered safe for sensitive skin.
Risks
Generally considered safe with minimal risk of irritation.
Benefits
Enhances the foaming and cleansing ability of the shampoo while being gentle on the skin.
GlycerinGood
Glycerin is a humectant that attracts moisture to the hair and scalp. It helps maintain hydration and prevents dryness. This ingredient is beneficial for improving hair texture and reducing frizz.
Risks
Overuse can lead to a sticky feeling on hair.
Benefits
Helps keep hair moisturized and soft, reducing breakage and frizz.
Sodium Cocoyl IsethionateGood
Sodium Cocoyl Isethionate is a mild surfactant derived from coconut oil. It is known for its ability to create a rich, creamy lather while being gentle on the skin and hair. This makes it ideal for sensitive scalps.
Risks
Rarely causes irritation, generally considered safe.
Benefits
Provides a luxurious lather and gentle cleansing without stripping natural oils.
PanthenolGood
Panthenol, also known as provitamin B5, is a moisturizing agent that penetrates the hair shaft to improve moisture retention. It enhances hair elasticity and shine, making it a popular ingredient in hair care products.
Risks
Generally safe with low risk of irritation.
Benefits
Improves hair strength and shine, reducing the risk of damage.
Hydrolyzed Soy ProteinGood
Hydrolyzed Soy Protein is a protein derivative that helps strengthen and repair hair. It penetrates the hair shaft to improve elasticity and reduce breakage. This ingredient is beneficial for damaged or chemically treated hair.
Risks
May cause mild irritation in rare cases.
Benefits
Strengthens hair and reduces breakage, improving overall hair health.
Leuconostoc/Radish Root Ferment FiltrateGood
Leuconostoc/Radish Root Ferment Filtrate is a natural preservative derived from fermented radish roots. It has antimicrobial properties that help preserve the product without synthetic chemicals. This ingredient is considered safe and effective.
Risks
Minimal risk of irritation or allergic reaction.
Benefits
Provides natural preservation, reducing the need for synthetic preservatives.
InulinGood
Inulin is a natural polysaccharide that acts as a prebiotic, promoting a healthy scalp microbiome. It helps condition the hair and improve its texture. This ingredient is beneficial for maintaining scalp health.
Risks
Generally safe with low risk of irritation.
Benefits
Supports scalp health and improves hair texture.
FragranceVery Bad
Fragrance in personal care products can be a mixture of various chemicals, some of which may cause allergic reactions or irritation. It is often not fully disclosed, making it difficult to assess safety. This lack of transparency can be concerning for sensitive individuals.
Risks
Potential for allergic reactions and skin irritation.
Benefits
Provides a pleasant scent to the product.
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