Raw Sugar The Truly Unruly Shampoo - Avocado + Apple Cider Vinegar + Rosemary Oil - 18 fl oz

Water is a universal solvent used as a base in many cosmetic products. It helps dissolve other ingredients and provides a medium for them to interact. It is generally considered safe and non-reactive.

Cocamidopropyl Betaine is a surfactant derived from coconut oil, used to create foam and cleanse the hair. It is milder than traditional sulfates and helps reduce irritation. However, it can cause allergic reactions in some individuals.

Sodium Cocoyl Isethionate is a mild surfactant derived from coconut oil, known for its gentle cleansing properties. It helps create a rich lather without stripping natural oils from the hair. It is considered safe and effective for sensitive skin.

Glycerin is a humectant that attracts moisture to the hair and scalp, helping to maintain hydration. It is widely used in hair care products for its moisturizing properties. It is generally safe and non-irritating.

Avocado extract is rich in vitamins and fatty acids, providing nourishment and moisture to the hair. It is known for its conditioning properties and ability to improve hair elasticity. It is considered beneficial for dry and damaged hair.

Apple cider vinegar is used for its ability to balance the scalp's pH and remove buildup. It can enhance hair shine and smoothness. It is a natural ingredient with antimicrobial properties.

Rosemary oil is known for its stimulating properties, which can promote hair growth and improve circulation to the scalp. It has antioxidant and antimicrobial benefits. It is often used in hair care for its invigorating scent and potential to strengthen hair.

Sodium chloride is commonly used as a thickener in shampoos. However, it can contribute to drying out the hair and scalp, especially in high concentrations. It is generally considered safe but can be problematic for those with dry or sensitive scalps.

Citric acid is used to adjust the pH of cosmetic products, ensuring they are not too alkaline. It can help improve the stability and effectiveness of the product. It is generally considered safe in small amounts.

Potassium sorbate is a preservative used to prevent the growth of mold and bacteria in cosmetic products. It is considered safe and effective at low concentrations. It helps extend the shelf life of the product.

Sodium benzoate is a preservative that helps prevent the growth of bacteria and fungi in cosmetic products. It is widely used and considered safe at low concentrations. It helps maintain the product's integrity and safety.

Fragrance is often a blend of various chemicals used to impart a pleasant scent to products. It can cause allergic reactions and irritation in sensitive individuals. The specific components of fragrance are often undisclosed, making it difficult to assess safety.