OGX Nourishing + Coconut Milk Shampoo

OGX
30 Poor
$12.28 · 25.4 fl oz
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Summary

OGX Nourishing + Coconut Milk Shampoo scores 30/100 -- a 'natural-leaning' drugstore shampoo with deceptive marketing. The bottle claims the formula is 'without sulfated surfactants, parabens, phthalates, microplastics & dyes' -- two of those four claims are misleading. The Acrylates/C10-30 Alkyl Acrylate Crosspolymer is classified as a primary microplastic by the EU/ECHA, contradicting the 'no microplastics' claim. The PEG-7 Amodimethicone is a silicone-PEG hybrid that builds up on hair like any other silicone. The formula uses Sodium C14-16 Olefin Sulfonate as primary surfactant (milder than SLS/SLES but harsher than glucosides), plus Laureth-4 (1,4-dioxane risk) and PEG-150 Pentaerythrityl Tetrastearate (PEG, 1,4-dioxane risk). Undisclosed Fragrance. The genuine plant payload is real: Coconut Oil, Coconut Fruit Extract, Hydrolyzed Milk Protein, Albumen, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate (plant-derived film-former replacing acrylates in EU formula). Sodium Benzoate as the only traditional preservative -- a clean choice (no phenoxyethanol, no MCI/MIT). Owned by Vogue International (acquired by Johnson & Johnson Consumer 2016, now part of Kenvue since 2023).

At a glance

Beneficial ingredients 5
Harmful ingredients 6
Owned by Vogue International (Kenvue)
Category Hair Care

Key ingredients 11

Sodium C14-16 Olefin Sulfonate
Bad

Anionic surfactant; milder than SLS/SLES but harsher than glucosides. EWG 2-3.

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PEG-7 Amodimethicone
Very Bad

Silicone-PEG hybrid; combines the buildup/microplastic-precursor concerns of dimethicone with the 1,4-dioxane contamination risk of ethoxylated ingredients.

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Acrylates/C10-30 Alkyl Acrylate Crosspolymer
Very Bad

Synthetic film-forming polymer; ECHA-classified primary microplastic. Directly contradicts OGX's 'no microplastics' marketing claim.

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PEG-150 Pentaerythrityl Tetrastearate
Bad

Polyethylene glycol ester; 1,4-dioxane contamination risk from ethoxylation.

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Laureth-4
Bad

Ethoxylated lauryl alcohol; 1,4-dioxane contamination risk.

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Fragrance (Parfum)
Bad

Undisclosed fragrance; no itemized allergens listed.

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Cocamidopropyl Betaine
Good

Coconut-derived amphoteric surfactant; gentle co-surfactant.

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Cocos Nucifera (Coconut) Oil + Coconut Fruit Extract
Very Good

Lauric-acid-rich coconut oil; one of the few oils that penetrates the hair cortex and reduces protein loss during washing.

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Hydrolyzed Milk Protein + Albumen
Good

Milk-derived proteins; provide cuticle-binding amino acids similar to hydrolyzed keratin.

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Sodium Hydrolyzed Potato Starch Dodecenylsuccinate
Good

Plant-derived film-former; cleaner alternative to acrylate microplastics. EWG 1.

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Sodium Benzoate
Good

Food-grade preservative; EWG 1-3. Clean choice -- replaces phenoxyethanol and MCI/MIT.

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