OGX Nourishing + Coconut Milk Shampoo

OGX Nourishing + Coconut Milk Shampoo scores 30/100 -- a 'natural-leaning' drugstore shampoo with deceptive marketing. The bottle claims the formula is 'without sulfated surfactants, parabens, phthalates, microplastics & dyes' -- two of those four claims are misleading. The Acrylates/C10-30 Alkyl Acrylate Crosspolymer is classified as a primary microplastic by the EU/ECHA, contradicting the 'no microplastics' claim. The PEG-7 Amodimethicone is a silicone-PEG hybrid that builds up on hair like any other silicone. The formula uses Sodium C14-16 Olefin Sulfonate as primary surfactant (milder than SLS/SLES but harsher than glucosides), plus Laureth-4 (1,4-dioxane risk) and PEG-150 Pentaerythrityl Tetrastearate (PEG, 1,4-dioxane risk). Undisclosed Fragrance. The genuine plant payload is real: Coconut Oil, Coconut Fruit Extract, Hydrolyzed Milk Protein, Albumen, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate (plant-derived film-former replacing acrylates in EU formula). Sodium Benzoate as the only traditional preservative -- a clean choice (no phenoxyethanol, no MCI/MIT). Owned by Vogue International (acquired by Johnson & Johnson Consumer 2016, now part of Kenvue since 2023).