Ingredient
Natural & artificial flavor
What is Natural & artificial flavor?
Natural and artificial flavors are compounds added to food products to enhance or modify their taste. Natural flavors are derived from plants or animals, while artificial flavors are synthesized from chemical sources. The combination allows manufacturers to achieve specific taste profiles.
These flavors are used in a wide variety of food and beverage products, primarily for taste enhancement. The health evidence is mixed; while they are generally considered safe by food safety authorities, some consumers prefer to avoid them due to the synthetic nature of artificial compounds.
When you see 'natural and artificial flavor' on a label, it indicates a blend and not the specific components. This can make it difficult to identify individual ingredients for those with allergies or dietary restrictions.
Commonly found in: Candy, Ice Cream, Beverages, Snacks, Baked Goods
What to watch
- Artificial flavors may cause allergic reactions in sensitive individuals.
- Limited transparency about specific ingredients can be a concern for those with allergies.
The FDA categorizes most flavorings as 'Generally Recognized As Safe' (GRAS).
Research indicates these flavors are safe for most people, but some studies suggest potential sensitivity issues.
Natural flavors may be derived from animal sources, so the vegan status depends on the specific flavoring.
Sources: FDA Overview of Food Ingredients, Additives & Colors
Scout's take
Ambiguous flavor system including artificial components.
More from Scout's analyses
Undisclosed synthetic flavor compounds.
from the analysis of Twizzlers Pull 'n' Peel WatermelonThis ingredient combines natural and artificial flavors to give the product its distinctive wintergreen taste.
from the analysis of Ice Breakers ice cubes wintergreenFound in 7 products
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