Attitude Super Leaves Moisture Rich Shampoo - 16 oz

Sodium Coco-Sulfate is a coconut-derived surfactant that gently cleanses the hair. It is less harsh than traditional sulfates like SLS. It helps to create a rich lather without stripping natural oils.

Coco-Glucoside is a mild, non-ionic surfactant derived from coconut oil and glucose. It is gentle on the skin and hair, making it suitable for sensitive scalps. It helps to cleanse without causing dryness.

Sodium Cocoyl Isethionate is a mild surfactant derived from coconut oil. It is known for its ability to cleanse without stripping natural oils. It produces a creamy lather that is gentle on the hair.

Glycerin is a humectant that attracts moisture to the hair and scalp. It helps to keep hair hydrated and soft. It is derived from natural sources and is safe for most users.

Beneficial ingredient — whole-food or functional value in this product class.

Panthenol is a form of Vitamin B5 that acts as a moisturizer and conditioner. It helps to improve hair elasticity and shine. It is well-tolerated and beneficial for hair health.

Hydrolyzed Jojoba Protein is a conditioning agent that strengthens and protects hair. It helps to improve hair texture and manageability. It is derived from jojoba oil and is safe for use in cosmetics.

Hydrolyzed Quinoa is a protein that helps to strengthen and protect hair. It improves hair elasticity and moisture retention. It is derived from quinoa and is safe for use in cosmetics.

Water is a universal solvent used to dissolve other ingredients. It acts as a base for the formulation. It does not have any direct benefits or risks.

Lauryl Hydroxysultaine is a surfactant and foam booster. It helps to stabilize the foam and improve the texture of the shampoo. It is generally considered safe for use in cosmetics.

Citric Acid is used to adjust the pH of the product. It helps to maintain the stability and effectiveness of the formulation. It is naturally derived and commonly used in cosmetics.

Glyceryl Oleate is an emulsifier and conditioning agent. It helps to blend oil and water components in the formulation. It is derived from natural sources and is generally safe.

Standard formulation ingredient — neither beneficial nor harmful at typical use.

Guar Hydroxypropyltrimonium Chloride is a conditioning agent derived from guar gum. It helps to improve hair manageability and reduce static. It is generally considered safe for use in cosmetics.

Watercress extract is used for its antioxidant properties. It helps to protect hair from environmental damage. It is derived from natural sources and is generally safe.

Indian Cress extract is used for its conditioning properties. It helps to improve hair texture and shine. It is derived from natural sources and is generally safe.

This ingredient is used as a natural preservative. It helps to inhibit microbial growth in the product. It is derived from natural fermentation processes and is generally safe.

1,2-Dihydrolinalool is a fragrance component used to impart scent. It is commonly used in cosmetics for its pleasant aroma. It is generally considered safe in low concentrations.

Cis-3-Hexenyl Salicylate is a fragrance ingredient used to impart a fresh scent. It is commonly used in cosmetics for its aromatic properties. It is generally considered safe in low concentrations.

Methyldihydrojasmonate is a fragrance ingredient used to impart a floral scent. It is commonly used in cosmetics for its aromatic properties. It is generally considered safe in low concentrations.

Pentadecalactone is a fragrance ingredient used to impart a musky scent. It is commonly used in cosmetics for its aromatic properties. It is generally considered safe in low concentrations.

Triethyl Citrate is used as a fragrance fixative and stabilizer. It helps to prolong the scent of the product. It is generally considered safe for use in cosmetics.

Synthetic preservative that can form benzene in the presence of vitamin C.

Synthetic preservative — flagged in daily-use products.

Fragrance is a synthetic blend used to impart scent to the product. It can contain undisclosed chemicals that may cause irritation or allergic reactions. It is often criticized for lack of transparency in ingredient disclosure.