Kitsch Purple Toning Shampoo Bar for Color Treated & Grey Hair Made in US Toning Purple Bar Shampoo for Blonde Grey & White Hair Removes Brass & Yellow Undertones Paraben Free 3.2oz

Sodium Cocoyl Isethionate is a gentle surfactant derived from coconut oil. It effectively cleanses the hair without stripping natural oils. It is favored for its mildness and ability to produce a rich lather.

Cocoa Seed Butter is a natural fat extracted from cocoa beans. It is known for its moisturizing and conditioning properties. It helps in softening and smoothing the hair.

Babassu Seed Oil is a natural oil known for its emollient properties. It helps in moisturizing and conditioning the hair. It is lightweight and easily absorbed, making it suitable for all hair types.

Sodium Methyl Cocoyl Taurate is a mild surfactant derived from coconut. It is known for its ability to create a creamy lather and is less irritating than traditional sulfates. It helps in maintaining the natural moisture balance of the hair.

Vegetable Glycerin is a humectant that attracts moisture to the hair and scalp. It helps in maintaining hydration and preventing dryness. It is derived from plant oils, making it a natural and safe ingredient.

Guar Hydroxypropyltrimonium Chloride is a conditioning agent derived from guar gum. It reduces static and improves hair manageability. It is known for its ability to enhance the feel and appearance of hair.

Biotin is a B-vitamin that supports hair health. It is believed to strengthen hair and promote growth. It is often included in hair care products for its potential benefits to hair structure.

Sodium Cocoyl Glycinate is a mild surfactant derived from coconut oil and glycine. It provides gentle cleansing and is less irritating than traditional sulfates. It is suitable for sensitive skin and hair.

Beneficial ingredient — whole-food or functional value in this product class.

Coconut Acid is derived from coconut oil and used for its cleansing properties. It helps in removing dirt and oil from the hair. It is a natural ingredient that is less harsh than traditional sulfates.

Betaine is a natural compound derived from sugar beet. It is used for its moisturizing and conditioning properties. It helps in maintaining the moisture balance of the hair and scalp.

Glycerine is a humectant that attracts moisture to the hair and scalp. It helps in maintaining hydration and preventing dryness. It is derived from plant oils, making it a natural and safe ingredient.

Jasmine Oil is a natural essential oil known for its aromatic properties. It provides a pleasant scent and may have soothing effects on the scalp. It is often used for its potential aromatherapeutic benefits.

Beet Root Powder is a natural colorant and antioxidant. It provides a natural tint and may offer protective benefits against oxidative stress. It is derived from beets, making it a plant-based ingredient.

Beneficial ingredient — whole-food or functional value in this product class.

Standard formulation ingredient — neither beneficial nor harmful at typical use.

Natural Fragrance is used to impart a pleasant scent to the product. It is derived from natural sources, which may reduce the risk of irritation compared to synthetic fragrances. However, the exact composition is often undisclosed.

Violet No. 2 is a synthetic colorant used to neutralize yellow tones in hair. It is effective in maintaining the desired hair color, especially for blonde and grey hair. It is approved for use in cosmetics with specific concentration limits.

Brassica Alcohol is a fatty alcohol derived from rapeseed oil. It is used as an emollient and thickener in hair care products. It is less drying than traditional alcohols and helps in improving product texture.

Sodium Isethionate is a surfactant used for its cleansing properties. It is mild and helps in creating a creamy lather. It is often used in combination with other surfactants to enhance cleansing efficacy.

Water is a universal solvent used as a base in many cosmetic products. It helps in dissolving other ingredients and facilitates application. It is essential for product formulation and stability.

Lactic Acid is an alpha hydroxy acid used to adjust the pH of cosmetic products. It helps in maintaining the acidity of the product, which can enhance hair health. It is also known for its mild exfoliating properties.

Standard formulation ingredient — neither beneficial nor harmful at typical use.

Dehydroacetic Acid is used as a preservative in cosmetic products. It helps in preventing the growth of microorganisms, extending the product's shelf life. It is considered a safer alternative to parabens.

Distarch Phosphate is a modified starch used as a thickener and stabilizer in cosmetic products. It helps in improving the texture and consistency of formulations. It is generally considered safe for use in personal care products.

Citric Acid is used to adjust the pH of cosmetic products. It helps in maintaining the acidity of the product, which can enhance hair health. It is also known for its mild exfoliating properties.

Titanium Dioxide is used as a pigment and UV filter in cosmetic products. It provides opacity and helps in protecting the product from UV degradation. It is considered safe for use in personal care products.

Ultramarines are pigments used to add color to cosmetic products. They are stable and provide vibrant hues. They are considered safe for use in personal care products.

Processed additive flagged under Scout's ingredient doctrine.

Benzyl Alcohol is used as a preservative and solvent in cosmetic products. It can act as a mild drying agent, which may lead to scalp dryness. It is considered a potential irritant, especially for sensitive skin.

Processed additive flagged under Scout's ingredient doctrine.

Fragrance (Parfum) is used to impart a pleasant scent to the product. It is often a blend of various aromatic compounds, which can include synthetic chemicals. The exact composition is usually undisclosed, leading to potential allergen concerns.