doingwell POG Nootropic Energy + Focus

An amino acid from tea that promotes calm alertness and takes the edge off caffeine — the classic evidence-backed pairing for focus without jitters.

A branded, well-characterized choline source supporting acetylcholine production for memory and focus. Choline is an essential nutrient most diets under-supply.

A zero-calorie natural sweetener from monk fruit with no glycemic impact and none of the concerns attached to artificial sweeteners. Organic certification adds sourcing assurance.

Minimally processed rock salt providing the formula's sodium along with trace minerals. A clean, natural electrolyte source — never treated as a negative in this form.

A plant-derived flow agent that replaces synthetic anti-caking agents like silicon dioxide, and doubles as a natural source of silica.

Plant-sourced caffeine (100mg per stick) from organic green tea and yerba mate rather than synthetic caffeine. Natural-source caffeine is treated as neutral, never penalized; dose is self-set by stick count.

Organically derived flavor compounds. 'Natural flavors' is an umbrella term, but the organic certification requires the flavor's source materials and processing to meet USDA organic standards — which excludes the synthetic solvents, propylene glycol carriers, and synthetic preservatives that make conventional natural flavors a concern. doingwell's are also maltodextrin-free, so there is no hidden carbohydrate carrier. Held at neutral rather than positive only because the exact flavor compounds remain proprietary, as they do on every flavored product.

A common, generally safe acidulant used for tartness and stability. Typically fermentation-derived; no meaningful health concern at these amounts.

A fruit-derived acidulant used for tartness. Generally recognized as safe with no meaningful concern at these amounts.