OGX Blonde Enhance+ Purple Toning Shampoo and Drops (2 Shampoo & 1 Drop)

Hydrolyzed Keratin is a protein that helps strengthen and repair hair. It penetrates the hair shaft to improve elasticity and reduce breakage. It is beneficial for damaged or chemically treated hair.

Glycerin is a humectant that attracts moisture to the hair. It helps keep hair hydrated and reduces dryness. It is beneficial for maintaining hair health.

Water is a common solvent used in cosmetic formulations. It helps dissolve other ingredients and provides a base for the product. It is generally considered safe and non-reactive.

Sodium C14-16 Olefin Sulfonate is a surfactant used for its cleansing properties. It is effective at removing dirt and oil from hair. However, it can be drying for some hair types.

Cocamidopropyl Betaine is a mild surfactant derived from coconut oil. It is used to enhance the foaming and cleansing properties of shampoos. It is generally well-tolerated by most skin types.

Ficus Carica Fruit Extract is used for its antioxidant properties. It may help protect hair from environmental damage. However, its concentration in the product is likely low.

Iris Germanica Florentina Root Extract is used for its fragrance and conditioning properties. It may help improve the texture and manageability of hair. Its benefits are primarily cosmetic.

Polyquaternium-22 is a conditioning agent that helps improve hair texture. It provides a smooth feel and reduces static. It is generally considered safe for use in hair care products.

This ingredient is used as a conditioning agent in hair care products. It helps improve the texture and manageability of hair. It is generally considered safe for use.

Polyquaternium-39 is a film-forming agent that provides conditioning benefits. It helps improve hair texture and manageability. It is widely used in hair care formulations.

This ingredient is used as a thickening and conditioning agent. It helps improve the texture and feel of hair. It is generally considered safe for use in hair care products.

PEG-150 Pentaerythrityl Tetrastearate is used as a thickening agent. It helps stabilize emulsions and improve product consistency. It is generally considered safe for use in cosmetics.

PPG-2 Hydroxyethyl Cocamide is used as a foam booster and thickener. It helps enhance the lather and texture of shampoos. It is generally considered safe for use in hair care products.

Hexylene Glycol is used as a solvent and viscosity agent. It helps improve the texture and spreadability of products. It is generally considered safe for use in cosmetics.

Sodium Citrate is used as a buffering agent to maintain pH balance. It helps stabilize formulations and improve product performance. It is generally considered safe for use in cosmetics.

Citric Acid is used to adjust the pH of cosmetic formulations. It helps maintain product stability and performance. It is generally considered safe for use in cosmetics.

Sodium Hydroxide is used to adjust the pH of cosmetic formulations. It helps maintain product stability and performance. It is generally considered safe when used in small amounts.

Ext. Violet 2 is a synthetic dye used to impart color to cosmetic products. It is used to enhance the visual appeal of the product. It is generally considered safe for use in cosmetics.

PEG-7 Amodimethicone is a silicone-based conditioning agent. It can cause buildup on hair over time, leading to dullness. It is not water-soluble, which can make it difficult to remove without sulfates.

Processed additive flagged under Scout's ingredient doctrine.

Synthetic preservative that can form benzene in the presence of vitamin C.

Fragrance is used to impart scent to cosmetic products. It can contain a mixture of various chemicals, some of which may cause irritation or allergic reactions. The specific composition is often undisclosed, leading to potential concerns.