e.l.f. Lash & Brow Enhancing Serum

Water is a universal solvent used to dissolve other ingredients. It acts as a base for the formulation, ensuring even distribution of active components. It is essential for the texture and application of the serum.

Glycerin is a humectant that attracts moisture to the skin. It helps maintain skin hydration and improves the skin barrier function. It is widely used in skincare for its moisturizing properties.

Polysorbate 20 is an emulsifier that helps blend oil and water-based ingredients. It stabilizes the formulation and ensures consistent texture. It is commonly used in cosmetics for its mild nature.

Hydroxyethylcellulose is a thickening agent that provides viscosity to the serum. It helps in forming a gel-like consistency, making the product easier to apply. It is derived from cellulose and is considered safe for use.

Sodium Hyaluronate is a form of hyaluronic acid that deeply hydrates the skin. It can hold up to 1000 times its weight in water, making it an excellent moisturizing agent. It is highly valued in skincare for its anti-aging properties.

Larix Europaea Wood Extract is derived from the larch tree and is used for its antioxidant properties. It helps protect the skin from environmental damage. It is a natural ingredient that supports skin health.

Camellia Sinensis Leaf Extract, commonly known as green tea extract, is rich in antioxidants. It helps protect the skin from free radical damage and has anti-inflammatory properties. It is a popular ingredient in skincare for its soothing effects.

Castor Seed Oil is a natural oil known for its moisturizing properties. It helps condition and nourish the skin and hair. It is often used in cosmetics for its emollient effects.

Panax Ginseng Root Extract is known for its revitalizing and anti-aging properties. It helps improve skin elasticity and reduce the appearance of wrinkles. It is a traditional ingredient in skincare for its rejuvenating effects.

Disodium EDTA is a chelating agent that helps stabilize the formulation by binding metal ions. It enhances the efficacy and shelf-life of the product. It is commonly used in cosmetics for its stabilizing properties.

Sodium Metabisulfite is used as a preservative and antioxidant in cosmetics. It helps prevent the oxidation of ingredients, maintaining product integrity. It is effective in extending the shelf-life of formulations.

Glycine is an amino acid that supports skin health and hydration. It is used in cosmetics for its conditioning properties. It helps improve skin texture and appearance.

Sodium Nitrate is used as a preservative and color fixative in cosmetics. It helps maintain the stability and appearance of the product. It is effective in preventing microbial growth.

Zinc Chloride is used for its astringent and antiseptic properties. It helps tighten the skin and reduce oiliness. It is often used in skincare for its purifying effects.

Glyoxal is used as a cross-linking agent in cosmetics. It helps improve the texture and stability of formulations. It is effective in enhancing product performance.

Tromethamine is used as a pH adjuster in cosmetics. It helps maintain the stability and efficacy of the formulation. It is commonly used to ensure optimal product performance.

Phenoxyethanol is a preservative used to prevent microbial growth in cosmetics. It helps extend the shelf-life of the product. It is widely used for its effectiveness and mild nature.

Caprylyl Glycol is used as a skin conditioning agent and preservative booster. It enhances the moisturizing properties of the product. It is valued for its ability to improve skin texture.

Ethylhexylglycerin is used as a skin conditioning agent and preservative enhancer. It helps improve the texture and feel of the product. It is often used to enhance the efficacy of other preservatives.