Attitude Super Leaves Nourishing Shampoo - 16 oz

Sodium Coco-Sulfate is a coconut-derived surfactant that gently cleanses the hair without stripping natural oils. It is considered milder than traditional sulfates like SLS. It is favored for its ability to produce a rich lather while being less irritating.

Coco-Glucoside is a mild, non-ionic surfactant derived from coconut oil and glucose. It is known for its gentle cleansing properties and is suitable for sensitive skin. It helps to create a stable foam and improve the texture of the product.

Sodium Cocoyl Isethionate is a gentle surfactant derived from coconut oil, known for its mildness and ability to produce a creamy lather. It is often used in sulfate-free formulations. It cleanses effectively while being less irritating than traditional sulfates.

Grape Seed Oil is a lightweight oil rich in antioxidants and fatty acids, providing nourishment and moisture to the hair. It is known for its ability to strengthen and protect hair from environmental damage. It is often used in natural hair care formulations.

Glycerin is a humectant that attracts moisture to the hair and scalp, helping to maintain hydration. It is widely used in hair care products for its moisturizing properties. It can improve hair texture and reduce frizz.

Beneficial ingredient — whole-food or functional value in this product class.

Panthenol, also known as provitamin B5, is a moisturizing agent that penetrates the hair shaft to improve hydration. It is known for its ability to enhance hair elasticity and shine. It is widely used in hair care for its conditioning benefits.

Watercress Extract is rich in vitamins and minerals, providing nourishment to the hair and scalp. It is known for its antioxidant properties, which help protect hair from damage. It is used in hair care for its conditioning benefits.

Olive Leaf Extract is rich in antioxidants and nutrients, providing nourishment and protection to the hair. It is known for its ability to condition and strengthen hair. It is often used in natural hair care products for its beneficial properties.

Indian Cress Extract is known for its rich content of vitamins and minerals, which nourish the hair and scalp. It is used in hair care for its conditioning and strengthening properties. It helps improve hair texture and manageability.

Water is a universal solvent used as a base in many cosmetic products. It helps dissolve other ingredients and provides a medium for them to function. It is generally considered safe and non-reactive.

Lauryl Hydroxysultaine is a surfactant and foam booster that helps stabilize the lather in shampoos. It is often used in combination with other surfactants to enhance performance. It is considered mild and suitable for sensitive skin.

Citric Acid is used to adjust the pH of cosmetic products, ensuring they are compatible with skin and hair. It can also act as a mild preservative. It is generally considered safe in cosmetic formulations.

Glyceryl Oleate is an emulsifier and conditioning agent derived from natural oils. It helps to stabilize formulations and improve the texture of hair. It is considered safe and non-irritating.

Standard formulation ingredient — neither beneficial nor harmful at typical use.

Guar Hydroxypropyltrimonium Chloride is a conditioning agent derived from guar gum. It helps improve the texture and manageability of hair. It is considered safe and effective for use in hair care products.

Alpha-Ionone is a fragrance component used to impart a pleasant scent to cosmetic products. It is generally considered safe for use in personal care products. It contributes to the overall sensory experience of the product.

Geranyl Acetate is a fragrance ingredient used to provide a floral scent to cosmetic products. It is considered safe for use in personal care formulations. It contributes to the overall fragrance of the product.

Hexyl Acetate is a fragrance component used to impart a fruity scent to cosmetic products. It is generally recognized as safe for use in personal care products. It contributes to the overall sensory experience of the product.

Hexyl Salicylate is a fragrance ingredient used to provide a floral scent to cosmetic products. It is considered safe for use in personal care formulations. It contributes to the overall fragrance of the product.

Triethyl Citrate is used as a fragrance fixative and stabilizer in cosmetic products. It helps maintain the integrity of the fragrance over time. It is considered safe for use in personal care formulations.

Synthetic preservative that can form benzene in the presence of vitamin C.

Synthetic preservative — flagged in daily-use products.

Fragrance (Parfum) is a generic term for a mixture of scent chemicals and ingredients used to impart a pleasant smell. It can contain allergens and irritants, making it a concern for sensitive individuals. The lack of transparency in its composition can pose risks for those with allergies.