Attitude Oatmeal Sensitive Natural Unscented Volume & Shine Shampoo - 16 oz

Aqua, or water, is used as a solvent in many cosmetic products. It is typically purified to remove impurities and contaminants. In this formulation, it serves as the base for other ingredients to dissolve and interact.

Cetearyl Alcohol is a fatty alcohol used as an emollient and thickener. It is derived from natural sources like coconut or palm oil and is considered safe for use in cosmetics. It helps to soften and smooth the hair, improving texture and manageability.

Glycerin is a humectant that attracts moisture to the hair and skin. It is often derived from plant oils and is known for its hydrating properties. In haircare, it helps maintain moisture balance, preventing dryness and frizz.

Caprylic/Capric Triglyceride is an emollient derived from coconut oil and glycerin. It is used to enhance the spreadability of products and provide a lightweight, non-greasy feel. It is well-tolerated by most skin types and helps to improve the texture of hair products.

Behentrimonium Methosulfate is a mild conditioning agent derived from rapeseed oil. It is known for its ability to detangle hair and reduce static. It is considered gentle and effective for improving hair manageability.

Zea Mays (Corn) Starch is used as a thickening agent in cosmetic formulations. It is derived from corn and is considered safe for use in personal care products. It helps to improve the texture and consistency of the shampoo.

Glycine Soja (Soybean) Oil is a natural oil rich in fatty acids and antioxidants. It is used in haircare products for its moisturizing and nourishing properties. It helps to improve hair elasticity and protect against environmental damage.

Dicaprylyl Ether is a synthetic emollient used to improve the spreadability of products. It is known for its lightweight and non-greasy feel. It is considered safe for use in cosmetics and helps to enhance the texture of hair products.

Sodium Benzoate is a preservative used to prevent microbial growth in cosmetic products. It is commonly used in low concentrations and is considered safe for use. It helps to extend the shelf life of the shampoo.

Potassium Sorbate is a preservative used to inhibit the growth of mold and yeast in cosmetic products. It is considered safe and effective when used in appropriate concentrations. It helps to maintain the product's stability and safety.

Vitis Vinifera (Grape) Seed Oil is a natural oil rich in antioxidants and essential fatty acids. It is used in haircare for its moisturizing and protective properties. It helps to strengthen hair and improve shine.

Citric Acid is used to adjust the pH of cosmetic products. It is derived from citrus fruits and is considered safe for use in personal care products. It helps to maintain the stability and effectiveness of the shampoo.

Avena Sativa (Oat) Kernel Extract is known for its soothing and anti-inflammatory properties. It is derived from oats and is used in haircare to calm and protect the scalp. It helps to reduce irritation and improve scalp health.

Sodium Hydroxide is used to adjust the pH of cosmetic formulations. It is a strong alkaline compound that is used in very small amounts to ensure product stability. It helps to balance the pH of the shampoo for optimal performance.

Hydrolyzed Soy Protein is used to strengthen and repair hair. It is derived from soybeans and is known for its ability to penetrate the hair shaft and improve elasticity. It helps to reduce breakage and enhance hair resilience.