Acure Simply Smoothing Coconut & Marula Shampoo, 12 Oz

Acure
85 Excellent
$9.99 · 8 fl oz · $1.25 / fluid ounce
Flavor
Size
View on Amazon · $9.99
Verified Amazon match

At a glance

Beneficial ingredients 21
Harmful ingredients 4
Owned by Better Planet Brands
Category Shampoo
Summary

This shampoo features a sulfate-free formula with gentle surfactants like Sodium Lauroyl Methyl Isethionate and Cocamidopropyl Betaine, which are derived from coconut and known for their mild cleansing properties. It is enriched with natural oils and extracts such as marula oil, aloe vera, and shea butter, which provide nourishment and hydration to the hair and scalp. The absence of harsh chemicals like SLS, parabens, and silicones, along with the inclusion of beneficial natural ingredients, contributes to its high rating for hair and scalp health. Its plastic packaging can shed microplastics into the product and lowers its score.

Key ingredients 39

Sodium Lauroyl Methyl Isethionate
Very Good

Sodium Lauroyl Methyl Isethionate is a mild surfactant that is sulfate-free, making it less likely to cause dryness. It is derived from coconut and provides a creamy lather. It is suitable for sensitive skin and hair.

Risks

Minimal risk of irritation compared to harsher surfactants.

Benefits

Offers gentle cleansing with a rich lather.

See more about Sodium Lauroyl Methyl Isethionate →
Cocos Nucifera (Coconut) Liquid Endosperm
Very Good

Coconut liquid endosperm is rich in nutrients and provides conditioning benefits to the hair. It helps to strengthen and nourish hair strands. It is derived from coconut, a well-regarded natural ingredient.

Risks

Minimal risk of allergic reactions.

Benefits

Nourishes and strengthens hair.

Sclerocarya Birrea (Marula) Seed Oil
Very Good

Marula oil is rich in antioxidants and fatty acids, providing excellent conditioning and moisturizing benefits. It helps to smooth and protect hair from environmental damage. It is a natural oil with a high nutrient profile.

Risks

May cause greasiness if over-applied.

Benefits

Conditions and protects hair.

See more about Sclerocarya Birrea (Marula) Seed Oil →
Butyrospermum Parkii (Shea) Butter
Very Good

Shea butter is a rich emollient that provides deep conditioning and moisturizing benefits to the hair. It helps to smooth and soften hair, reducing frizz. It is a natural ingredient with a long history of use in hair care.

Risks

May cause greasiness if over-applied.

Benefits

Deeply conditions and softens hair.

See more about Butyrospermum Parkii (Shea) Butter →
Cocos Nucifera (Coconut) Oil
Very Good

Coconut oil is a well-known conditioner that helps to nourish and strengthen hair. It provides deep moisturizing benefits and can reduce protein loss in hair. It is a natural ingredient with a long history of use.

Risks

May cause greasiness if over-applied.

Benefits

Nourishes and strengthens hair.

See more about Cocos Nucifera (Coconut) Oil →
Persea Gratissima (Avocado) Oil
Very Good

Avocado oil is rich in vitamins and fatty acids, providing excellent conditioning and moisturizing benefits. It helps to nourish and strengthen hair. It is a natural oil with a high nutrient profile.

Risks

May cause greasiness if over-applied.

Benefits

Conditions and strengthens hair.

See more about Persea Gratissima (Avocado) Oil →
Prunus Amygdalus Dulcis (Sweet Almond) Oil
Very Good

Sweet almond oil is known for its nourishing and conditioning properties, helping to improve hair texture and shine. It is rich in vitamins and fatty acids. It is a natural ingredient with beneficial properties.

Risks

May cause greasiness if over-applied.

Benefits

Nourishes and conditions hair.

See more about Prunus Amygdalus Dulcis (Sweet Almond) Oil →
Sodium Cocoyl Glutamate
Very Good

Sodium cocoyl glutamate is a mild surfactant derived from coconut oil and glutamic acid. It provides gentle cleansing without stripping natural oils. It is suitable for sensitive skin and hair.

Risks

Minimal risk of irritation.

Benefits

Offers gentle cleansing.

See more about Sodium Cocoyl Glutamate →
Aloe Barbadensis (Aloe) Leaf Juice
Good

Aloe Vera is known for its soothing and hydrating properties, making it beneficial for both hair and scalp. It helps to retain moisture and can reduce scalp irritation. It is a natural ingredient with a long history of use.

Risks

Rare allergic reactions in sensitive individuals.

Benefits

Provides hydration and soothes the scalp.

Glycerin
Good

Glycerin is a humectant that attracts moisture to the hair and scalp, helping to maintain hydration. It is a common ingredient in hair care products due to its moisturizing properties. It is generally safe and effective.

Risks

Overuse can lead to a sticky feeling on hair.

Benefits

Helps to maintain moisture balance in hair.

See more about Glycerin →
Rubus Fruticosus (Blackberry) Fruit Extract
Good

Blackberry extract is rich in vitamins and antioxidants, which can help to protect hair from oxidative stress. It provides nourishment and can enhance hair shine. It is a natural ingredient with beneficial properties.

Risks

Potential for mild irritation in sensitive individuals.

Benefits

Protects and nourishes hair.

Chamomilla Recutita (Matricaria) Flower Extract
Good

Chamomile extract is known for its soothing and anti-inflammatory properties, making it beneficial for the scalp. It can help to calm irritation and enhance hair shine. It is a natural ingredient with a gentle profile.

Risks

Rare allergic reactions in some individuals.

Benefits

Soothes the scalp and enhances shine.

See more about Chamomilla Recutita (Matricaria) Flower Extract →
Euterpe Oleracea (Acai) Fruit Extract
Good

Acai extract is rich in antioxidants and vitamins, providing protective and nourishing benefits to the hair. It helps to combat oxidative stress and improve hair health. It is a natural ingredient with a high nutrient content.

Risks

Minimal risk of irritation.

Benefits

Protects and nourishes hair.

Rosa Canina (Rosehip) Fruit Extract
Good

Rosehip extract is rich in vitamins and essential fatty acids, offering nourishing and conditioning benefits. It helps to improve hair texture and shine. It is a natural ingredient with beneficial properties.

Risks

Rare allergic reactions.

Benefits

Nourishes and conditions hair.

Calendula Officinalis (Marigold) Flower Extract
Good

Calendula extract is known for its soothing and anti-inflammatory properties, making it beneficial for the scalp. It can help to reduce irritation and promote a healthy scalp environment. It is a natural ingredient with a gentle profile.

Risks

Minimal risk of irritation.

Benefits

Soothes the scalp and promotes health.

Aspalathus Linearis (Rooibos) Leaf Extract
Good

Rooibos extract is rich in antioxidants, providing protective benefits against environmental damage. It helps to nourish and strengthen hair. It is a natural ingredient with beneficial properties.

Risks

Minimal risk of irritation.

Benefits

Protects and strengthens hair.

Punica Granatum (Pomegranate) Extract
Good

Pomegranate extract is rich in antioxidants and vitamins, offering protective and nourishing benefits. It helps to improve hair health and shine. It is a natural ingredient with a high nutrient content.

Risks

Minimal risk of irritation.

Benefits

Protects and nourishes hair.

See more about Punica Granatum (Pomegranate) Extract →
Aleurites Moluccanus (Kukui) Seed Oil
Good

Kukui seed oil is known for its moisturizing and conditioning properties, helping to improve hair texture and manageability. It is rich in essential fatty acids. It is a natural ingredient with beneficial properties.

Risks

May cause greasiness if over-applied.

Benefits

Moisturizes and conditions hair.

Sodium Methyl Cocoyl Taurate
Good

Sodium methyl cocoyl taurate is a mild surfactant that provides gentle cleansing and foaming properties. It is derived from coconut and is suitable for sensitive skin. It helps to maintain moisture balance.

Risks

Minimal risk of irritation.

Benefits

Provides gentle cleansing and foaming.

See more about Sodium Methyl Cocoyl Taurate →
Betaine
Good

Betaine is a natural osmolyte that helps to maintain moisture balance in hair and skin. It provides conditioning benefits and enhances hair texture. It is generally considered safe and effective.

Risks

Minimal risk of irritation.

Benefits

Maintains moisture balance and conditions hair.

See more about Betaine →
Leuconostoc/Radish Root Ferment Filtrate
Good

This ingredient is a natural preservative derived from fermented radish root, providing antimicrobial benefits. It helps to maintain product safety and is considered a more natural alternative to synthetic preservatives. It is generally well-tolerated.

Risks

Minimal risk of irritation.

Benefits

Provides natural antimicrobial benefits.

See more about Leuconostoc/Radish Root Ferment Filtrate →
Water / Aqua / Eau
Neutral

Water is the primary solvent in most shampoos, providing a base for other ingredients. It helps to dissolve and distribute other components evenly. It does not have direct benefits or risks.

Benefits

Essential for dissolving and distributing active ingredients.

See more about Water / Aqua / Eau →
Cocamidopropyl Betaine
Neutral

Standard formulation ingredient — neither beneficial nor harmful at typical use.

Risks

May cause irritation in sensitive individuals.

Benefits

Provides gentle cleansing and foaming properties.

See more about Cocamidopropyl Betaine →
Eugenia Caryophyllus (Clove) Flower Oil
Neutral

Clove oil is known for its antimicrobial properties, which can help to maintain a healthy scalp environment. It provides a natural fragrance to the product. It is generally safe in small amounts.

Risks

Potential for irritation if used in high concentrations.

Benefits

Maintains scalp health and adds fragrance.

Citrus Aurantium Dulcis (Orange) Peel Oil
Neutral

Orange peel oil provides a natural fragrance and has mild antimicrobial properties. It can enhance the sensory experience of the product. It is generally safe in small amounts.

Risks

Potential for irritation in sensitive individuals.

Benefits

Adds fragrance and mild antimicrobial benefits.

See more about Citrus Aurantium Dulcis (Orange) Peel Oil →
Coffea Arabica (Coffee) Seed Oil
Neutral

Coffee seed oil is rich in antioxidants and can provide a natural fragrance. It may help to protect hair from environmental damage. It is generally safe in small amounts.

Risks

Potential for irritation in sensitive individuals.

Benefits

Protects hair and adds fragrance.

Juniperus Mexicana Oil
Neutral

Juniper oil provides a natural fragrance and may have mild antimicrobial properties. It enhances the sensory experience of the product. It is generally safe in small amounts.

Risks

Potential for irritation in sensitive individuals.

Benefits

Adds fragrance and mild antimicrobial benefits.

Dipteryx Odorata (Cumaru) Seed Oil
Neutral

Cumaru seed oil provides a natural fragrance and may have mild conditioning properties. It enhances the sensory experience of the product. It is generally safe in small amounts.

Risks

Potential for irritation in sensitive individuals.

Benefits

Adds fragrance and mild conditioning benefits.

Levulinic Acid
Neutral

Levulinic acid is used as a preservative and pH adjuster in cosmetic formulations. It helps to maintain product stability. It is generally considered safe in cosmetic use.

Risks

Potential for irritation in sensitive individuals.

Benefits

Maintains product stability.

See more about Levulinic Acid →
Sodium Levulinate
Neutral

Sodium levulinate is used as a preservative and skin conditioning agent. It helps to maintain product stability and enhance skin feel. It is generally considered safe in cosmetic use.

Risks

Potential for irritation in sensitive individuals.

Benefits

Maintains product stability and enhances skin feel.

See more about Sodium Levulinate →
Guar Hydroxypropyltrimonium Chloride
Neutral

Guar hydroxypropyltrimonium chloride is a conditioning agent that helps to improve hair manageability and reduce static. It is derived from guar gum and is generally considered safe. It enhances the texture and feel of hair.

Risks

Minimal risk of irritation.

Benefits

Improves hair manageability and reduces static.

See more about Guar Hydroxypropyltrimonium Chloride →
Cocoglucosides Hydroxypropyltrimonium Chloride
Neutral

This ingredient is a conditioning agent that helps to improve hair texture and manageability. It is derived from coconut and is generally considered safe. It enhances the texture and feel of hair.

Risks

Minimal risk of irritation.

Benefits

Improves hair texture and manageability.

Trisodium Ethylenediamine Disuccinate
Neutral

This ingredient is a chelating agent that helps to stabilize cosmetic formulations by binding metal ions. It enhances product stability and performance. It is generally considered safe in cosmetic use.

Risks

Minimal risk of irritation.

Benefits

Stabilizes formulations and enhances performance.

See more about Trisodium Ethylenediamine Disuccinate →
Citric Acid
Neutral

Citric acid is used to adjust the pH of cosmetic formulations, ensuring product stability and performance. It is generally considered safe in cosmetic use. It helps to maintain the desired pH balance.

Risks

Potential for irritation in sensitive individuals.

Benefits

Adjusts pH and maintains product stability.

See more about Citric Acid →
Sodium Hydroxide
Neutral

Sodium hydroxide is used to adjust the pH of cosmetic formulations, ensuring product stability and performance. It is generally considered safe in small amounts. It helps to maintain the desired pH balance.

Risks

Potential for irritation in sensitive individuals.

Benefits

Adjusts pH and maintains product stability.

See more about Sodium Hydroxide →
Potassium Sorbate
Bad

Synthetic preservative — flagged in daily-use products.

Risks

Potential for irritation in sensitive individuals.

Benefits

Prevents microbial growth and maintains product safety.

See more about Potassium Sorbate →
Sodium Benzoate
Bad

Synthetic preservative that can form benzene in the presence of vitamin C.

Risks

Potential for irritation in sensitive individuals.

Benefits

Prevents microbial growth and maintains product safety.

See more about Sodium Benzoate →
Vanillin
Bad

Processed additive flagged under Scout's ingredient doctrine.

Risks

Potential for irritation in sensitive individuals.

Benefits

Adds fragrance to the product.

See more about Vanillin →
Limonene
Bad

Processed additive flagged under Scout's ingredient doctrine.

Risks

Potential for irritation in sensitive individuals.

Benefits

Adds fragrance to the product.

See more about Limonene →

Get the full breakdown in the Scout appTake Scout shopping

Scan any product to see lab results, healthy alternatives, and your personalized analysis.

Are you Acure? Fix an error Get the badge Get tested

Amazon pricing & content

Amazon price as of . Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON. THIS CONTENT IS PROVIDED “AS IS” AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

Acure Simply Smoothing Coconut & Marula Shampoo, 12 Oz

Common questions

Is Acure Simply Smoothing Coconut & Marula Shampoo, 12 Oz healthy?

Acure Simply Smoothing Coconut & Marula Shampoo, 12 Oz scores 85/100 on Scout's independent analysis of ingredients, additives, and lab results — one of the stronger scores in Scout's catalog. This shampoo features a sulfate-free formula with gentle surfactants like Sodium Lauroyl Methyl Isethionate and Cocamidopropyl Betaine, which are derived from coconut and known for their mild cleansing properties.

Which ingredients drive Acure Simply Smoothing Coconut & Marula Shampoo, 12 Oz's score?

In Scout's ingredient-by-ingredient analysis, Sodium Lauroyl Methyl Isethionate, Aloe Barbadensis (Aloe) Leaf Juice, Glycerin count in its favor; Potassium Sorbate, Sodium Benzoate, Vanillin are flagged as ingredients of concern. The full breakdown, with why each one matters, is in the Key ingredients section on this page.

You might also like

See more

More in Shampoo