hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz/3pk

Common questions

Is hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz/3pk healthy?

hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz/3pk scores 60/100 on Scout's independent analysis of ingredients, additives, and lab results — a fair-to-good score — solid, with tradeoffs. This toothpaste contains xylitol, which is beneficial for reducing cavity-causing bacteria, but also includes sodium fluoride, which can be toxic in excess and poses a risk of dental fluorosis if ingested in large amounts.

Which ingredients drive hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz/3pk's score?

In Scout's ingredient-by-ingredient analysis, Glycerin, Xylitol, Mica count in its favor; Sodium Fluoride, Flavor, Titanium Dioxide are flagged as ingredients of concern. The full breakdown, with why each one matters, is in the Key ingredients section on this page.

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hello Kids' Unicorn Sparkle Bubble Gum Fluoride Toothpaste - 4.2oz/3pk

Hello Unicorn
60 Fair

Analysis updated August 2026 · How Scout scores

$12.47 · 4.2 oz · pack of 3 · $0.99 / ounce
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At a glance

Beneficial ingredients 3
Harmful ingredients 3
Owned by Colgate-Palmolive
Category Toothcare
Summary

This toothpaste contains xylitol, which is beneficial for reducing cavity-causing bacteria, but also includes sodium fluoride, which can be toxic in excess and poses a risk of dental fluorosis if ingested in large amounts. The presence of titanium dioxide and artificial flavors adds to the concerns, although the absence of other harmful ingredients like SLS or parabens is a positive aspect. The product's mixed ingredient profile results in a moderate score due to these factors.

Key ingredients 13

Xylitol
Very Good

Xylitol is a natural sweetener that has been shown to reduce cavity-causing bacteria in the mouth. It is highly beneficial in oral care products for its ability to promote dental health. It is considered safe and effective for reducing the risk of cavities.

Risks

Excessive consumption can cause digestive issues, but this is not a concern in toothpaste.

Benefits

It helps reduce the risk of cavities by inhibiting the growth of harmful bacteria.

See more about Xylitol →
Glycerin
Good

Beneficial ingredient — whole-food or functional value in this product class.

Benefits

It helps to keep the toothpaste moist and maintains its smooth texture.

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Mica
Good

Beneficial ingredient — whole-food or functional value in this product class.

Benefits

Enhances the visual appeal of the toothpaste with a shimmering effect.

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Sorbitol
Neutral

Sorbitol is a sugar alcohol used as a sweetener and humectant in toothpaste. It is generally considered safe but can cause digestive issues if ingested in large quantities. In toothpaste, it helps maintain moisture and provides a sweet taste.

Risks

Ingesting large amounts can lead to digestive discomfort.

Benefits

It helps to keep the toothpaste moist and provides a pleasant taste.

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Purified Water
Neutral

Purified water is used as a solvent in toothpaste formulations. It is essential for dissolving other ingredients and ensuring the right consistency. It poses no known risks in the context of toothpaste.

Benefits

It acts as a solvent and helps in achieving the desired consistency of the toothpaste.

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Hydrated Silica
Neutral

Hydrated silica is used as an abrasive agent in toothpaste to help remove plaque and stains. It is generally considered safe for use in oral care products. However, excessive abrasiveness can potentially damage enamel over time.

Risks

Overuse can lead to enamel wear due to its abrasive nature.

Benefits

It effectively aids in cleaning teeth by removing plaque and surface stains.

See more about Hydrated Silica →
Xanthan Gum
Neutral

Xanthan gum is used as a thickening agent in toothpaste to improve texture and stability. It is generally considered safe and does not pose significant health risks. It helps maintain the consistency of the toothpaste.

Benefits

It helps to stabilize the toothpaste and maintain its texture.

See more about Xanthan Gum →
Cocamidopropyl Betaine
Neutral

Cocamidopropyl betaine is a surfactant used to create foam and improve the cleaning action of toothpaste. It is generally considered safe but can cause irritation in some individuals. It helps to enhance the foaming and cleaning properties of the toothpaste.

Risks

May cause irritation in sensitive individuals.

Benefits

Enhances foaming and cleaning action, improving the effectiveness of the toothpaste.

See more about Cocamidopropyl Betaine →
Sodium Cocoyl Glutamate
Neutral

Sodium cocoyl glutamate is a mild surfactant used in toothpaste to help with foaming and cleaning. It is derived from natural sources and is considered safe for use in oral care products. It contributes to the cleansing properties of the toothpaste.

Benefits

Provides mild cleansing and foaming action, enhancing the toothpaste's effectiveness.

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Stevia Rebaudiana Leaf Extract
Neutral

Stevia rebaudiana leaf extract is a natural sweetener used to enhance the taste of toothpaste. It is considered safe and does not contribute to tooth decay. It provides a sweet taste without the negative effects of sugar.

Benefits

Offers a sweet taste without promoting tooth decay.

See more about Stevia Rebaudiana Leaf Extract →
Sodium Fluoride
Bad

Sodium fluoride is commonly used in toothpaste to help prevent cavities. However, it is toxic in excess and can lead to dental fluorosis if ingested in large amounts. Care should be taken to use only a pea-sized amount for children.

Risks

Excessive ingestion can lead to fluorosis, a condition that affects the teeth and bones.

Benefits

It helps in the remineralization of enamel and prevention of dental cavities.

See more about Sodium Fluoride →
Flavor
Bad

Processed additive flagged under Scout's ingredient doctrine.

Risks

Undisclosed components may pose allergy risks to sensitive individuals.

Benefits

Improves the taste of toothpaste, encouraging regular use.

See more about Flavor →
Titanium Dioxide
Very Bad

Heavily flagged ingredient class under Scout's doctrine.

Risks

Concerns exist about its safety in nanoparticle form, but it is generally considered safe in toothpaste.

Benefits

Improves the visual appearance of toothpaste by providing a whitening effect.

See more about Titanium Dioxide →

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