Simple Truth Fruit Strips
Analysis updated June 2026 · How Scout scores
At a glance
Summary
This product is ultra-processed, which limits its potential score despite having some beneficial ingredients like organic apple and carrot purees. The use of organic natural flavors is a concern due to their lack of transparency, although the absence of artificial dyes and seed oils is positive. The high sugar content from fruit concentrates also impacts its healthiness, but the overall ingredient quality is relatively clean for an ultra-processed snack.
Key ingredients 8
organic apple puree concentrateNeutral
This ingredient is a natural fruit product providing vitamins and fiber, but it is processed into a concentrate which reduces some of its original benefits.
organic carrot pureeNeutral
Carrot puree provides vitamins like beta-carotene and fiber, but as a processed puree, some nutrients may be diminished.
See more about organic carrot puree →organic mango juice concentrateNeutral
Mango juice concentrate adds natural sweetness and flavor, but is processed and contains concentrated sugars.
pectinNeutral
Standard formulation ingredient — neither beneficial nor harmful at typical use.
See more about pectin →organic strawberry juice concentrateNeutral
Strawberry juice concentrate provides flavor and nutrients, but is processed and high in sugars.
See more about organic strawberry juice concentrate →organic fruit and vegetable juice (carrot, blackcurrant) for colorNeutral
This juice adds natural color and nutrients from fruits and vegetables, though it is processed for coloring purposes.
organic apple juice concentrateBad
Processed additive flagged under Scout's ingredient doctrine.
See more about organic apple juice concentrate →organic natural flavorsBad
Processed additive flagged under Scout's ingredient doctrine.
See more about organic natural flavors →Processing
Ultra-Processed Foods
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