Simple Truth Protein Powder

Whey protein concentrate is a high-quality protein source with a rich amino acid profile. It is derived from milk and is minimally processed, retaining more nutrients compared to isolates. This ingredient supports muscle growth and recovery.

Whey protein isolate is a highly purified form of protein with minimal lactose and fat. It undergoes additional processing to remove more non-protein components, making it suitable for those with lactose intolerance. This ingredient is effective for muscle building and recovery.

Natural flavors are often used to enhance taste but can be a catch-all term for various additives. The lack of transparency in what constitutes 'natural flavor' can be concerning for consumers seeking clean labels. This ingredient does not contribute nutritional value.

Cocoa processed with alkali, also known as Dutch-processed cocoa, has a milder flavor and darker color. The alkalization process reduces acidity but may also decrease some antioxidant properties. It is primarily used for flavoring.

Stevia leaf extract is a natural, zero-calorie sweetener derived from the stevia plant. Rebaudioside M is one of the sweeter compounds found in stevia, providing sweetness without calories. It is a popular alternative to artificial sweeteners.

Rebaudioside A is another compound from the stevia plant used as a natural sweetener. It is widely used for its sweetening properties without contributing calories. This ingredient is considered safe and natural.

Sunflower lecithin is used as an emulsifier to improve texture and mixability. While not as harmful as seed oils, it is still a processed additive. It does not offer significant nutritional benefits.

Xanthan gum is a common food additive used as a thickener and stabilizer. It is produced through fermentation and is generally recognized as safe. It helps improve the texture and consistency of products.