Ingredient · Updated
Natural Flavor
Found in 127 productsSee all
Santa Cruz Paleo POG Electrolyte Singles 
Nordic Naturals Ultimate Omega Fish Gelatin Softgels Lemon 
Kirkland Jerky Treats for Dogs Chicken Breast Recipe 
Hawaiian Macadamia Nut Company Macadamia Nuts 
365 Everyday Value Quick oats 
Armagh Creamery Doublin' Down Brie-Style Soft Ripened Cheese 
Kirkland Signature Puppy Chicken Rice & Vegetable Formula Bag 
Kirkland Signature Paté Wet Food For Adult Cats Variety Pack What is Natural Flavor?
Natural Flavor is a broad term used to describe flavoring substances derived from natural sources, such as plants or animals. These flavorful compounds are extracted through a variety of methods, including distillation and fermentation, and are used to enhance the taste of food and beverages.
The primary purpose of natural flavors is to add taste and aroma to products without the use of synthetic chemicals. There is ongoing debate about whether natural flavors are inherently healthier than artificial ones, as they can still be highly processed. The evidence is mixed, with some studies showing no significant health difference between natural and artificial flavors.
When you see 'Natural Flavor' on a label, it's important to know that the exact source isn't specified, and it may involve processing techniques that alter its natural origin.
Commonly found in: beverages, snacks, desserts, condiments, sauces, cereals
What to watch
- Natural Flavors can contain allergens, as the source is not always disclosed.
The FDA considers natural flavors to be Generally Recognized As Safe (GRAS).
Research shows mixed results on the health impact of natural flavors compared to artificial ones, with some experts questioning their nutritional benefits.
Natural flavors may be derived from animal sources, making them not always vegan.
Scout's take
Umbrella term that can hide dozens of undisclosed synthetic flavor constituents.
The case against
Lack of transparency can be concerning for individuals with allergies or sensitivities.
from the analysis of Country Crock PLANT BUTTER WITH AVOCADO OIL 79% PLANT-BASED OIL SPREAD · echoed in 8 other analysesPotential for undisclosed additives or allergens due to lack of transparency.
from the analysis of Outshine FRUIT BARS, TANGERINE · echoed in 7 other analysesPotential allergenicity and lack of transparency in ingredient composition.
from the analysis of Knudsen Low Fat Cottage Cheese · echoed in 6 other analysesPotential allergen risk due to undisclosed ingredients and lack of transparency.
from the analysis of Good & Gather Milk Chocolate Morsels · echoed in 3 other analysesPotential allergens and unknown compounds may pose risks for sensitive individuals.
from the analysis of Nature's Bakery BLUEBERRY REAL FRUIT & WHOLE GRAINS FIG BAR · echoed in 2 other analysesThe case for
Enhances the flavor profile of the product without adding calories.
from the analysis of Yasso Chocolate Chip Cookie Dough Frozen Greek Yogurt Bars · echoed in 8 other analysesEnhances flavor but provides no significant nutritional benefits.
from the analysis of Rolled Corn Tortilla Chips Chili & Lime Flavored · echoed in 4 other analysesEnhances the flavor profile of food products.
from the analysis of Country Crock PLANT BUTTER WITH AVOCADO OIL 79% PLANT-BASED OIL SPREAD · echoed in 4 other analysesEnhances flavor without adding calories, but lacks nutritional benefits.
from the analysis of Nature's Bakery BLUEBERRY REAL FRUIT & WHOLE GRAINS FIG BAREnhances flavor. Annatto and turmeric are natural colorants.
from the analysis of Pure Protein Protein BarsMore from Scout's analyses
Natural flavors are additives used to enhance taste, but their exact composition is often undisclosed. They are highly processed and can contain a variety of chemical compounds. The lack of transparency can be concerning for consumers seeking clean labels.
from the analysis of NABISCO BELVITA BREAKFAST SNACK BLUEBERRY 1X1.76 OZNatural flavors are often used to enhance taste but lack transparency in their composition. They can contain a variety of chemical compounds derived from natural sources. The lack of disclosure can be concerning for those with allergies or sensitivities.
from the analysis of Log Cabin Original Syrup - 24 fl ozNatural flavors are added to enhance taste but lack transparency about their specific composition. They are highly processed and may contain multiple chemical compounds. The term 'natural' does not guarantee health benefits or safety.
from the analysis of Essential Everyday LOWFAT YOGURTAll 127 products with Natural Flavor
+ 103 more products in the Scout app
Where Natural Flavor shows up
- Protein Bars 15 products
- Salty Snacks 10 products
- Hydration 9 products
- Snack Bars 9 products
- Cookies 9 products
- Cereal 8 products
Higher-scoring picks without Natural Flavor
Products from the same categories whose analyzed ingredient list does not include Natural Flavor, scoring 80 or above.
Scan any product to see every ingredient explained — and healthier swaps.