Keep It Cleaner Protein Powder

Whey protein isolate is a high-quality protein source derived from milk, known for its complete amino acid profile. It is processed to remove most of the fat and lactose, making it suitable for those with lactose intolerance. Compared to soy-based proteins, it offers superior muscle-building benefits.

Soy lecithin is used as an emulsifier to improve texture and mixability in products. It is a processed ingredient derived from soybeans, which may be genetically modified. While not as harmful as seed oils, it is still considered a processed additive.

Erythritol is a sugar alcohol used as a low-calorie sweetener. It is generally well-tolerated and does not raise blood sugar levels. Unlike other sugar alcohols, it is less likely to cause digestive issues.

Natural flavour is a broad term that can include a variety of substances derived from natural sources. It lacks transparency, making it difficult to assess its true composition and potential health impacts. The term 'natural' does not guarantee the absence of processing or additives.

Steviol glycosides are natural sweeteners derived from the stevia plant. They provide sweetness without calories and are considered safe for consumption. Unlike artificial sweeteners, they are plant-based and have minimal health concerns.