hello Activated Charcoal Whitening Fluoride Toothpaste Fresh Mint + Coconut Oil Vegan & SLS Free

Common questions

Is hello Activated Charcoal Whitening Fluoride Toothpaste Fresh Mint + Coconut Oil Vegan & SLS Free healthy?

hello Activated Charcoal Whitening Fluoride Toothpaste Fresh Mint + Coconut Oil Vegan & SLS Free scores 60/100 on Scout's independent analysis of ingredients, additives, and lab results — a fair-to-good score — solid, with tradeoffs. This toothpaste contains beneficial ingredients like xylitol, sodium bicarbonate, and coconut oil, which support oral health by reducing cavity-causing bacteria and providing gentle cleaning.

Which ingredients drive hello Activated Charcoal Whitening Fluoride Toothpaste Fresh Mint + Coconut Oil Vegan & SLS Free's score?

In Scout's ingredient-by-ingredient analysis, Glycerin, Xylitol, Coconut Oil count in its favor; Flavor, Charcoal Powder are flagged as ingredients of concern. The full breakdown, with why each one matters, is in the Key ingredients section on this page.

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hello Activated Charcoal Whitening Fluoride Toothpaste Fresh Mint + Coconut Oil Vegan & SLS Free

hello
60 Fair

Analysis updated August 2026 · How Scout scores

$17.88 · 4 oz · pack of 3 · $1.49 / ounce
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At a glance

Beneficial ingredients 3
Harmful ingredients 2
Owned by Colgate-Palmolive Company
Category Toothcare
Summary

This toothpaste contains beneficial ingredients like xylitol, sodium bicarbonate, and coconut oil, which support oral health by reducing cavity-causing bacteria and providing gentle cleaning. However, the inclusion of activated charcoal, known for its abrasiveness, poses a risk to enamel integrity with regular use. The product is processed, which limits its score potential despite the presence of some positive ingredients.

Key ingredients 16

Xylitol
Very Good

Xylitol is a sugar alcohol that helps reduce cavity-causing bacteria in the mouth. It is well-regarded for its ability to promote oral health. It is a beneficial ingredient in toothpaste.

Risks

There are no significant risks associated with xylitol in oral care products.

Benefits

Xylitol helps reduce the risk of cavities and promotes oral health.

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Glycerin
Good

Beneficial ingredient — whole-food or functional value in this product class.

Risks

There are no significant risks associated with glycerin in oral care products.

Benefits

Glycerin helps maintain the moisture and texture of the toothpaste.

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Coconut Oil
Good

Coconut oil is known for its natural antibacterial properties and is used in toothpaste for its potential oral health benefits. It is considered a beneficial ingredient in oral care. It may help reduce harmful bacteria in the mouth.

Risks

There are no significant risks associated with coconut oil in oral care products.

Benefits

Coconut oil helps reduce harmful bacteria and promotes oral health.

See more about Coconut Oil →
Water
Neutral

Water is used as a solvent in toothpaste formulations. It helps dissolve other ingredients and provides the necessary consistency. It does not have direct oral health benefits.

Risks

There are no risks associated with water in toothpaste.

Benefits

Water helps in mixing and stabilizing the toothpaste formulation.

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Hydrated Silica
Neutral

Hydrated silica is used as an abrasive to help remove plaque and stains from teeth. It is generally considered safe for use in toothpaste. However, it does not provide additional oral health benefits.

Risks

Excessive use of abrasive agents can potentially wear down enamel over time.

Benefits

Hydrated silica aids in cleaning and polishing teeth.

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Sorbitol
Neutral

Sorbitol is a sugar alcohol used as a sweetener and humectant in toothpaste. It is safe for oral care and does not contribute to tooth decay. It does not have direct oral health benefits.

Risks

In large amounts, sorbitol can cause digestive discomfort if swallowed.

Benefits

Sorbitol helps maintain moisture and provides a pleasant taste.

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Erythritol
Neutral

Erythritol is a sugar alcohol used as a sweetener in toothpaste. It is non-cariogenic and does not contribute to tooth decay. It does not have significant oral health benefits.

Risks

There are no significant risks associated with erythritol in oral care products.

Benefits

Erythritol provides sweetness without promoting cavities.

See more about Erythritol →
Xanthan Gum
Neutral

Xanthan gum is used as a thickening agent in toothpaste. It helps maintain the consistency and stability of the product. It does not have direct oral health benefits.

Risks

There are no significant risks associated with xanthan gum in oral care products.

Benefits

Xanthan gum helps maintain the texture and stability of the toothpaste.

See more about Xanthan Gum →
Sodium Bicarbonate
Neutral

Standard formulation ingredient — neither beneficial nor harmful at typical use.

Risks

There are no significant risks associated with sodium bicarbonate in oral care products.

Benefits

Sodium bicarbonate helps clean teeth and neutralize acids, promoting oral health.

See more about Sodium Bicarbonate →
Sodium Cocoyl Glutamate
Neutral

Sodium cocoyl glutamate is a mild surfactant used to help clean teeth and create foam. It is considered safe and non-irritating. It does not have direct oral health benefits.

Risks

There are no significant risks associated with sodium cocoyl glutamate in oral care products.

Benefits

Sodium cocoyl glutamate helps in cleaning teeth and creating foam.

See more about Sodium Cocoyl Glutamate →
Potassium Citrate
Neutral

Potassium citrate is used in toothpaste to help reduce tooth sensitivity. It is generally considered safe for oral care. It does not have significant oral health benefits beyond sensitivity reduction.

Risks

There are no significant risks associated with potassium citrate in oral care products.

Benefits

Potassium citrate helps reduce tooth sensitivity.

See more about Potassium Citrate →
Cocamidopropyl Betaine
Neutral

Cocamidopropyl betaine is a surfactant used to help clean teeth and create foam. It is considered mild and safe for use in oral care products. It does not have direct oral health benefits.

Risks

There are no significant risks associated with cocamidopropyl betaine in oral care products.

Benefits

Cocamidopropyl betaine helps in cleaning teeth and creating foam.

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Rebaudioside A
Neutral

Rebaudioside A is a natural sweetener derived from stevia. It is used to improve the taste of toothpaste without contributing to tooth decay. It does not have direct oral health benefits.

Risks

There are no significant risks associated with rebaudioside A in oral care products.

Benefits

Rebaudioside A provides sweetness without promoting cavities.

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Tetrasodium Pyrophosphate
Neutral

Tetrasodium pyrophosphate is used in toothpaste to help prevent tartar buildup. It is generally considered safe for use in oral care products. It does not have significant oral health benefits beyond tartar control.

Risks

There are no significant risks associated with tetrasodium pyrophosphate in oral care products.

Benefits

Tetrasodium pyrophosphate helps prevent tartar buildup.

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Flavor
Bad

Processed additive flagged under Scout's ingredient doctrine.

Risks

Undisclosed flavor components may cause allergic reactions in sensitive individuals.

Benefits

Flavor enhances the taste and makes the toothpaste more pleasant to use.

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Charcoal Powder
Bad

Activated charcoal is used for its whitening properties in toothpaste. However, it is highly abrasive and can damage enamel over time. It is not recommended for regular use.

Risks

Charcoal powder can erode enamel and lead to increased tooth sensitivity.

Benefits

Charcoal powder may help remove surface stains temporarily.

See more about Charcoal Powder →

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