Ingredient · Updated
Natural and artificial flavor
Found in 15 productsSee all
RYSE Loaded Protein Powder - Cinnamon Toast: 1 Package, Whey Isolate,, Powder Form, Vanilla & Cinnamon Flavors 
Ghirardelli Caramel Milk Chocolate Candy SQUARES Bar - 4.8oz 
Nissin THE ORIGINAL CHICKEN RAMEN NOODLE SOUP 
FRENCH VANILLA COFFEE CREAMER 
Quaker Rice Cakes White Cheddar Plastic Bag 
Great Value Peanut Butter Wafer Bars girl scouts peanut butter patties 
Jet-Puffed Mini Marshmallows Bag What is Natural and artificial flavor?
Natural and artificial flavors are substances used to add or enhance the taste of food and beverages. Natural flavors are derived from plant or animal sources, while artificial flavors are synthesized through chemical processes.
These flavors are used widely to achieve consistent taste profiles and to enhance the sensory experience of food products. The health impact of natural and artificial flavors can vary; natural flavors are generally considered safe, while some artificial flavors may raise concerns depending on their specific chemical constituents.
When you see 'natural and artificial flavor' on a label, it indicates a mix of both types to achieve the desired flavor profile, often used to emulate or enhance natural tastes.
Commonly found in: Beverages, Snacks, Cereals, Candies, Baked goods
What to watch
- Artificial flavors may include chemicals that some individuals prefer to avoid.
- Some artificial flavors have been associated with allergic reactions, although such cases are rare.
Benefits
- Enhances the flavor experience and enjoyment of food products.
Natural and artificial flavors are generally recognized as safe (GRAS) by the FDA when used according to approved guidelines.
Some studies suggest artificial flavors may have negative health impacts, while others indicate they are safe in typical amounts consumed.
Natural flavors may be animal-derived, so the vegan suitability depends on the product's specific sources.
Sources: Overview of Flavorings
Scout's take
Natural and artificial flavors are used to enhance taste but can be highly processed. They may contain undisclosed chemicals and additives. The lack of transparency can be concerning for consumers.
The case against
May contain undisclosed chemicals that could cause allergic reactions or sensitivities.
from the analysis of GHOST Protein Cereal Lucky Charms Flavored · echoed in 1 other analysisMay cause allergic reactions or sensitivities in some individuals.
from the analysis of Ghirardelli Caramel Milk Chocolate Candy SQUARES Bar - 4.8oz · echoed in 1 other analysisMay contain undisclosed chemicals and allergens.
from the analysis of Fruity Pebbles · echoed in 1 other analysisPotential for allergic reactions and long-term health effects from artificial components.
from the analysis of RYSE Loaded Protein Powder - Cinnamon Toast: 1 Package, Whey Isolate,, Powder Form, Vanilla & Cinnamon FlavorsPotential for allergic reactions and sensitivity due to undisclosed ingredients.
from the analysis of Jet-Puffed Mini Marshmallows BagMore from Scout's analyses
Natural and artificial flavors are used to enhance taste but are highly processed and can contain numerous chemical compounds. They offer no nutritional value and can mask the quality of the underlying ingredients. Their inclusion indicates a highly processed product.
from the analysis of Oreo Chex Mix Cookies & Cream Muddy BuddiesNatural and artificial flavors are used to mimic or enhance taste but lack transparency in their composition. They are highly processed and can include a variety of chemical compounds. Their use is often criticized for masking the absence of real ingredients.
from the analysis of Old El Paso Stand 'N Stuff Bold Nacho Cheese Flavored Taco ShellsNatural and artificial flavors are used to enhance taste but offer no nutritional benefits. They are often chemically synthesized and can contain undisclosed additives. Their use in processed foods is widespread but controversial due to lack of transparency.
from the analysis of Lay's Stax Sour Cream & Onion Potato ChipsAll 15 products with Natural and artificial flavor
Where Natural and artificial flavor shows up
- Cereal 3 products
- Cookies 2 products
- Protein Powders 1 product
- Chocolate 1 product
- Rice & Pasta 1 product
- Creamers 1 product
Higher-scoring picks without Natural and artificial flavor
Products from the same categories whose analyzed ingredient list does not include Natural and artificial flavor, scoring 80 or above.
Scan any product to see every ingredient explained — and healthier swaps.