Aveda Shampure Shampoo 1l/33.8oz

Water is the primary solvent in many personal care products, providing a base for other ingredients. It helps to dissolve and distribute other components evenly throughout the product. In shampoos, it aids in creating a lather and rinsing away dirt and oils.

Ammonium Lauryl Sulfate is a surfactant used for its cleansing and foaming properties. It is effective at removing dirt and oil from the hair and scalp. However, it can be harsh and strip natural oils, leading to dryness.

Cocamide MIPA is a surfactant and foam booster derived from coconut oil. It helps to stabilize foam and improve the texture of the shampoo. It is generally considered mild compared to other surfactants.

Propanediol is a glycol used as a solvent and humectant in personal care products. It helps to improve the texture and spreadability of the product. It is often used as a natural alternative to propylene glycol.

Babassuamidopropyl Betaine is a mild surfactant derived from babassu oil. It is used to enhance the cleansing and foaming properties of shampoos. It is considered gentle and suitable for sensitive skin.

Crambe Abyssinica Seed Oil is a natural oil rich in fatty acids, used for its conditioning properties. It helps to nourish and moisturize the hair, improving its texture and shine. It is derived from the seeds of the Crambe Abyssinica plant.

Bixa Orellana Seed Extract, also known as annatto, is used for its antioxidant properties. It helps to protect the hair and scalp from environmental damage. It is derived from the seeds of the Bixa Orellana plant.

Glycerin is a humectant that attracts moisture to the hair and scalp. It helps to maintain hydration and improve the overall health of the hair. It is commonly used in personal care products for its moisturizing properties.

PEG-60 Almond Glycerides are used as emulsifiers and conditioning agents in shampoos. They help to improve the texture and spreadability of the product. Derived from almond oil, they provide mild conditioning benefits.

Polysorbate 80 is an emulsifier used to stabilize formulations and improve texture. It helps to evenly distribute ingredients throughout the product. It is commonly used in personal care products for its emulsifying properties.

Polyquaternium-10 is a conditioning agent used to improve the texture and manageability of hair. It helps to reduce static and enhance the feel of the hair. It is commonly used in shampoos and conditioners for its conditioning properties.

Sodium Chloride is used as a thickening agent in shampoos. It helps to increase the viscosity of the product, making it easier to apply. However, it can be drying to the hair and scalp, especially with frequent use.

Citric Acid is used to adjust the pH of personal care products. It helps to maintain the stability and effectiveness of the formulation. It is derived from citrus fruits and is commonly used in shampoos.

Fragrance is used to impart a pleasant scent to personal care products. It is often a blend of synthetic and natural compounds. However, it can cause allergic reactions and irritation in sensitive individuals.

Linalool is a naturally occurring terpene alcohol found in many flowers and spice plants. It is used for its fragrance and potential antimicrobial properties. It is commonly used in personal care products for its pleasant scent.

Geraniol is a naturally occurring monoterpenoid and alcohol found in essential oils. It is used for its fragrance and potential antioxidant properties. It is commonly used in personal care products for its rose-like scent.

Citronellol is a naturally occurring monoterpenoid found in essential oils. It is used for its fragrance and potential insect-repelling properties. It is commonly used in personal care products for its fresh, floral scent.

Benzyl Benzoate is used as a fragrance ingredient and solvent in personal care products. It is effective at dissolving other fragrance ingredients. However, it can cause irritation and allergic reactions in sensitive individuals.

Limonene is a naturally occurring compound found in the peels of citrus fruits. It is used for its fragrance and potential antioxidant properties. It is commonly used in personal care products for its fresh, citrus scent.

Sodium Phytate is a chelating agent used to stabilize formulations and prevent discoloration. It helps to bind metal ions that can affect product stability. It is derived from phytic acid, which is found in plant seeds.

Benzoic Acid is used as a preservative in personal care products. It helps to prevent the growth of bacteria and fungi, extending the shelf life of the product. It is commonly used in shampoos and other cosmetics.

Phenoxyethanol is a preservative used to prevent the growth of bacteria and fungi in personal care products. It is effective at low concentrations and is commonly used as an alternative to parabens. However, it can cause irritation and allergic reactions in sensitive individuals.

Potassium Sorbate is a preservative used to prevent the growth of mold and yeast in personal care products. It is effective at low concentrations and is commonly used in shampoos and other cosmetics. It is considered safe for use in personal care products.

Sodium Benzoate is a preservative used to prevent the growth of bacteria and fungi in personal care products. It is effective at low concentrations and is commonly used in shampoos and other cosmetics. It is considered safe for use in personal care products.

Annatto is a natural colorant derived from the seeds of the Bixa Orellana plant. It is used to impart a yellow to orange color to personal care products. It is considered safe for use in cosmetics and food products.