Wheat Bran Flakes

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Common questions

Is Wheat Bran Flakes healthy?

Wheat Bran Flakes scores 75/100 on Scout's independent analysis of ingredients, additives, and lab results — a fair-to-good score — solid, with tradeoffs. This product contains beneficial ingredients like whole grain wheat and wheat bran, which provide dietary fiber and essential nutrients.

How processed is Wheat Bran Flakes?

Wheat Bran Flakes is NOVA Group 3: Processed Foods.

Which ingredients drive Wheat Bran Flakes' score?

In Scout's ingredient-by-ingredient analysis, Whole grain wheat, Wheat bran, Zinc oxide count in its favor; Sugar is flagged as an ingredient of concern. The full breakdown, with why each one matters, is in the Key ingredients section on this page.

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Wheat Bran Flakes

Meijer
75 Good

Analysis updated September 2026 · How Scout scores

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At a glance

Beneficial ingredients 9
Harmful ingredients 1
Owned by Meijer Companies LTD. (Meijer family (100%))
Category Oats and Cereal
Summary

This product contains beneficial ingredients like whole grain wheat and wheat bran, which provide dietary fiber and essential nutrients. However, it also includes added sugar, which is a source of empty calories and can contribute to metabolic issues. The product is moderately processed, which limits its score despite the presence of fortifying vitamins and minerals.

Key ingredients 15

Whole grain wheat
Good

Whole grain wheat is a rich source of dietary fiber and essential nutrients. It is minimally processed, retaining its bran and germ, which contribute to its nutritional profile. Whole grains are associated with reduced risk of chronic diseases.

Risks

Contains gluten, which may cause adverse reactions in individuals with celiac disease or gluten sensitivity.

Benefits

Provides dietary fiber, vitamins, and minerals that support digestive health and may reduce the risk of heart disease.

See more about Whole grain wheat →
Wheat bran
Good

Wheat bran is high in dietary fiber, particularly insoluble fiber, which aids in digestion. It is a byproduct of milling and is often added to foods to boost fiber content. Regular consumption can promote bowel regularity.

Risks

May cause bloating or gas in some individuals due to its high fiber content.

Benefits

Supports digestive health and can help maintain healthy cholesterol levels.

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Zinc oxide
Good

Zinc oxide is used to fortify foods with zinc, an essential mineral. It supports immune function and wound healing. Fortification helps prevent zinc deficiency, which can impair immune response.

Risks

High doses can cause nausea and interfere with copper absorption.

Benefits

Essential for immune health and enzyme function.

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Niacinamide
Good

Niacinamide, or vitamin B3, is added to foods to support energy metabolism. It is a water-soluble vitamin that plays a role in DNA repair and skin health. Fortification helps prevent niacin deficiency, which can cause pellagra.

Benefits

Supports energy production and skin health.

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Pyridoxine hydrochloride
Good

Pyridoxine hydrochloride, or vitamin B6, is added to support amino acid metabolism. It is essential for neurotransmitter synthesis and cognitive function. Fortification helps prevent vitamin B6 deficiency, which can affect mood and cognitive health.

Benefits

Supports brain health and amino acid metabolism.

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Riboflavin
Good

Riboflavin, or vitamin B2, is added to support energy production and antioxidant function. It is a water-soluble vitamin that helps convert food into energy. Fortification helps prevent riboflavin deficiency, which can cause skin disorders.

Benefits

Supports energy metabolism and antioxidant protection.

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Thiamin mononitrate
Good

Thiamin mononitrate, or vitamin B1, is added to support carbohydrate metabolism. It is essential for nerve function and energy production. Fortification helps prevent thiamin deficiency, which can lead to beriberi.

Benefits

Supports energy production and nerve health.

See more about Thiamin mononitrate →
Vitamin D3
Good

Vitamin D3 is added to support bone health and calcium absorption. It is a fat-soluble vitamin that plays a role in immune function. Fortification helps prevent vitamin D deficiency, which can lead to bone disorders.

Risks

Excessive intake can lead to hypercalcemia and related health issues.

Benefits

Supports bone health and immune function.

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Vitamin B12
Good

Vitamin B12 is added to support red blood cell formation and neurological function. It is essential for DNA synthesis and energy production. Fortification helps prevent vitamin B12 deficiency, which can cause anemia and neurological issues.

Benefits

Supports energy production and neurological health.

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Molasses
Neutral

Molasses is a byproduct of sugar refining and contains some vitamins and minerals. It is less processed than refined sugar and retains some nutritional value. However, it is still a sugar source and should be consumed in moderation.

Risks

Excessive consumption can contribute to high sugar intake and related health issues.

Benefits

Contains small amounts of minerals like iron and calcium.

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Salt
Neutral

Salt is used to enhance flavor and preserve food. It is a common additive in processed foods. While necessary for bodily functions, excessive intake can lead to health issues.

Risks

High sodium intake is associated with increased blood pressure and cardiovascular risk.

Benefits

Essential for maintaining fluid balance and nerve function.

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Barley malt extract
Neutral

Barley malt extract is a natural sweetener derived from barley grains. It is less processed than refined sugars and adds flavor and color to foods. It contains some vitamins and minerals but is primarily a sugar source.

Risks

Contains gluten and may affect individuals with gluten intolerance.

Benefits

Provides a natural source of sweetness and some micronutrients.

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Reduced iron
Neutral

Standard formulation ingredient — neither beneficial nor harmful at typical use.

Risks

Excessive iron intake can lead to toxicity, particularly in individuals with hemochromatosis.

Benefits

Supports oxygen transport and energy production in the body.

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Folic acid
Neutral

Standard formulation ingredient — neither beneficial nor harmful at typical use.

Risks

Excessive intake may mask vitamin B12 deficiency symptoms.

Benefits

Supports fetal development and reduces the risk of birth defects.

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Sugar
Bad

Refined sugar is a source of empty calories and can contribute to weight gain and metabolic issues. It is highly processed and lacks nutritional benefits. Excessive consumption is linked to increased risk of chronic diseases.

Risks

High intake can lead to obesity, type 2 diabetes, and dental cavities.

Benefits

Provides quick energy but lacks essential nutrients.

See more about Sugar →

Processing

Group 3 · Processed

Processed Foods

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