hello Epic Whitening Charcoal Fluoride Free Toothpaste Fresh Mint 4.0 Oz Tube

Common questions

Is hello Epic Whitening Charcoal Fluoride Free Toothpaste Fresh Mint 4.0 Oz Tube healthy?

hello Epic Whitening Charcoal Fluoride Free Toothpaste Fresh Mint 4.0 Oz Tube scores 70/100 on Scout's independent analysis of ingredients, additives, and lab results — a fair-to-good score — solid, with tradeoffs. This toothpaste contains beneficial ingredients like xylitol, sodium bicarbonate, and coconut oil, which support oral health by reducing cavity-causing bacteria and providing gentle cleaning.

Which ingredients drive hello Epic Whitening Charcoal Fluoride Free Toothpaste Fresh Mint 4.0 Oz Tube's score?

In Scout's ingredient-by-ingredient analysis, Glycerin, Xylitol, Coconut Oil count in its favor; Flavor, Charcoal Powder are flagged as ingredients of concern. The full breakdown, with why each one matters, is in the Key ingredients section on this page.

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hello Epic Whitening Charcoal Fluoride Free Toothpaste Fresh Mint 4.0 Oz Tube

70 Good

Analysis updated August 2026 · How Scout scores

$5.96 · 4 oz · $1.49 / ounce
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At a glance

Beneficial ingredients 3
Harmful ingredients 2
Category Toothcare
Summary

This toothpaste contains beneficial ingredients like xylitol, sodium bicarbonate, and coconut oil, which support oral health by reducing cavity-causing bacteria and providing gentle cleaning. However, the inclusion of charcoal powder, known for its abrasiveness, raises concerns about potential enamel damage over time. The product avoids fluoride and other major harmful chemicals, but the presence of charcoal prevents it from achieving a higher rating.

Key ingredients 16

Xylitol
Very Good

Xylitol is a natural sweetener that reduces cavity-causing bacteria in the mouth. It is highly beneficial for oral health and is often used in dental care products. It helps prevent tooth decay.

Risks

There are no significant risks associated with xylitol in toothpaste.

Benefits

It reduces the risk of cavities and promotes oral health.

See more about Xylitol →
Glycerin
Good

Beneficial ingredient — whole-food or functional value in this product class.

Risks

There are no significant risks associated with glycerin in oral care products.

Benefits

It helps maintain the moisture and texture of the toothpaste.

See more about Glycerin →
Coconut Oil
Good

Coconut oil is known for its natural antibacterial properties. It can help reduce harmful bacteria in the mouth and improve oral health. It is a beneficial ingredient in toothpaste.

Risks

There are no significant risks associated with coconut oil in toothpaste.

Benefits

It has natural antibacterial properties that promote oral health.

See more about Coconut Oil →
Water
Neutral

Water is used as a solvent to dissolve other ingredients and provide the desired consistency. It is an essential component in most toothpaste formulations. It does not have direct oral health benefits.

Risks

There are no risks associated with water in toothpaste.

Benefits

It helps dissolve and mix other ingredients effectively.

See more about Water →
Hydrated Silica
Neutral

Hydrated silica is used as an abrasive to help remove plaque and surface stains. It is generally considered safe for use in toothpaste. However, it can be abrasive if used excessively.

Risks

Excessive use may lead to enamel wear over time.

Benefits

It aids in cleaning and polishing teeth.

See more about Hydrated Silica →
Sorbitol
Neutral

Sorbitol is a sugar alcohol used as a sweetener and humectant in toothpaste. It helps maintain moisture and provides a sweet taste without promoting tooth decay. It is generally safe for oral care.

Risks

Excessive consumption can cause digestive issues, but this is not a concern in toothpaste.

Benefits

It helps keep the toothpaste moist and palatable.

See more about Sorbitol →
Erythritol
Neutral

Erythritol is a sugar alcohol used as a sweetener. It does not contribute to tooth decay and is considered safe for oral care. It is less effective than xylitol in reducing oral bacteria.

Risks

There are no significant risks associated with erythritol in toothpaste.

Benefits

It provides sweetness without increasing the risk of cavities.

See more about Erythritol →
Xanthan Gum
Neutral

Xanthan gum is used as a thickening agent to stabilize the toothpaste. It is generally recognized as safe and does not have direct oral health benefits. It helps maintain the product's consistency.

Risks

There are no significant risks associated with xanthan gum in toothpaste.

Benefits

It helps maintain the texture and stability of the toothpaste.

See more about Xanthan Gum →
Sodium Bicarbonate
Neutral

Standard formulation ingredient — neither beneficial nor harmful at typical use.

Risks

There are minimal risks, but excessive use can lead to enamel wear.

Benefits

It helps clean teeth and neutralize mouth acids.

See more about Sodium Bicarbonate →
Potassium Citrate
Neutral

Potassium citrate is used to help reduce tooth sensitivity. It is generally considered safe and can be beneficial for those with sensitive teeth. It does not have significant risks in oral care.

Risks

There are no significant risks associated with potassium citrate in toothpaste.

Benefits

It helps reduce tooth sensitivity.

See more about Potassium Citrate →
Sodium Cocoyl Glutamate
Neutral

Sodium cocoyl glutamate is a mild surfactant used to help clean teeth. It is derived from coconut oil and is considered safe for oral care. It does not have direct oral health benefits.

Risks

There are no significant risks associated with sodium cocoyl glutamate in toothpaste.

Benefits

It helps in cleaning teeth gently.

See more about Sodium Cocoyl Glutamate →
Tetrasodium Pyrophosphate
Neutral

Tetrasodium pyrophosphate is used to prevent tartar buildup. It is generally considered safe for use in toothpaste. It does not have significant oral health benefits beyond tartar control.

Risks

There are no significant risks associated with tetrasodium pyrophosphate in toothpaste.

Benefits

It helps prevent tartar buildup on teeth.

See more about Tetrasodium Pyrophosphate →
Cocamidopropyl Betaine
Neutral

Cocamidopropyl betaine is a surfactant used to create foam and improve cleaning. It is derived from coconut oil and is generally considered safe. It does not have direct oral health benefits.

Risks

There are no significant risks associated with cocamidopropyl betaine in toothpaste.

Benefits

It helps create foam for better cleaning action.

See more about Cocamidopropyl Betaine →
Rebaudioside A
Neutral

Rebaudioside A is a steviol glycoside used as a natural sweetener. It does not contribute to tooth decay and is considered safe for oral care. It does not have direct oral health benefits.

Risks

There are no significant risks associated with rebaudioside A in toothpaste.

Benefits

It provides sweetness without increasing the risk of cavities.

See more about Rebaudioside A →
Flavor
Bad

Processed additive flagged under Scout's ingredient doctrine.

Risks

Undisclosed flavors may cause allergic reactions in sensitive individuals.

Benefits

It enhances the taste, making the product more pleasant to use.

See more about Flavor →
Charcoal Powder
Bad

Charcoal powder is used for its whitening properties, but it is highly abrasive. It can damage enamel over time, leading to increased sensitivity and decay risk. Its long-term safety in oral care is questionable.

Risks

It can erode enamel and cause tooth sensitivity with prolonged use.

Benefits

It may provide temporary whitening effects.

See more about Charcoal Powder →

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