Built Puff Bar
Summary
Built Puff Bar scores 45/100. Despite 17g protein from a collagen-whey blend and only 140 calories, the ingredient quality is poor. Sugar is the 3rd ingredient, palm and palm kernel oil provide cheap saturated fats, plus natural flavors and soy lecithin round out the ultra-processed profile. The protein blend itself (whey isolate + collagen) is decent, but it's wrapped in a candy-bar matrix of refined sugar, tropical oils, and emulsifiers.
At a glance
Key ingredients 11
Partially Hydrolyzed Whey Protein IsolateGood
High-quality complete protein with excellent bioavailability. Partial hydrolysis improves absorption speed. The primary protein source in the blend.
See more about Partially Hydrolyzed Whey Protein Isolate →CollagenGood
Supports joint, skin, and connective tissue health. Provides glycine and proline amino acids not abundant in whey. Good complement to whey protein.
See more about Collagen →GlycerinNeutral
Sugar alcohol used as a humectant for soft texture. Not harmful but contributes to ultra-processed classification.
See more about Glycerin →SugarBad
Refined sugar is the 3rd ingredient — 6g added sugars in a 40g bar is 15% sugar by weight. Provides empty calories with no nutritional benefit.
See more about Sugar →Palm and Palm Kernel OilBad
Palm kernel oil is over 80% saturated fat — higher than butter. Cheap filler fats associated with increased LDL cholesterol and cardiovascular risk.
See more about Palm and Palm Kernel Oil →Cocoa Processed with AlkaliNeutral
Dutch-processed cocoa with reduced antioxidant content compared to natural cocoa. Primarily used for flavor and color.
See more about Cocoa Processed with Alkali →GelatinNeutral
Animal-derived gelling agent. Functional and benign. Provides some collagen-related amino acids.
See more about Gelatin →Natural FlavorsBad
Vague catch-all term that can include hundreds of undisclosed chemical compounds. Zero transparency on composition.
See more about Natural Flavors →Cultured DextroseNeutral
Fermented sugar used as a natural preservative. Better than synthetic preservatives like potassium sorbate.
See more about Cultured Dextrose →Nonfat Milk PowderNeutral
Provides some protein and calcium but heavily processed through spray-drying. Functional ingredient.
See more about Nonfat Milk Powder →Soy LecithinBad
Processed emulsifier typically derived from GMO soybeans using chemical solvents. No nutritional benefit.
See more about Soy Lecithin →Processing
Ultra-Processed Foods
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