Built Puff Bar

Refined sugar is the 3rd ingredient — 6g added sugars in a 40g bar is 15% sugar by weight. Provides empty calories with no nutritional benefit.

Palm kernel oil is over 80% saturated fat — higher than butter. Cheap filler fats associated with increased LDL cholesterol and cardiovascular risk.

Vague catch-all term that can include hundreds of undisclosed chemical compounds. Zero transparency on composition.

Processed emulsifier typically derived from GMO soybeans using chemical solvents. No nutritional benefit.

Sugar alcohol used as a humectant for soft texture. Not harmful but contributes to ultra-processed classification.

Dutch-processed cocoa with reduced antioxidant content compared to natural cocoa. Primarily used for flavor and color.

Animal-derived gelling agent. Functional and benign. Provides some collagen-related amino acids.

Fermented sugar used as a natural preservative. Better than synthetic preservatives like potassium sorbate.

Provides some protein and calcium but heavily processed through spray-drying. Functional ingredient.

High-quality complete protein with excellent bioavailability. Partial hydrolysis improves absorption speed. The primary protein source in the blend.

Supports joint, skin, and connective tissue health. Provides glycine and proline amino acids not abundant in whey. Good complement to whey protein.