FitCrunch Peanut Butter Protein Bar
At a glance
Summary
FitCrunch Peanut Butter Protein Bar scores 35/100. One of the worst protein bars on the market from an ingredient standpoint. Despite 30g protein and Robert Irvine's celebrity branding, the ingredient list reads like a chemistry textbook: soy protein isolate, palm/palm kernel oil, maltitol, sunflower oil, sucralose, corn syrup, maltodextrin, caramel color (potential carcinogen), propylene glycol mono-esters, and potassium sorbate. 13 harmful or concerning ingredients in a single bar. May be produced with genetic engineering.
Key ingredients 17
Sunflower OilVery Bad
Refined seed oil high in pro-inflammatory omega-6 linoleic acid. Industrially processed with chemical solvents.
See more about Sunflower Oil →Soy Protein IsolateBad
Heavily processed protein extracted using chemical solvents like hexane. Typically GMO-derived. Contains phytoestrogens. Used as cheap filler protein.
See more about Soy Protein Isolate →Palm Oil / Palm Kernel OilBad
Highly saturated tropical oils. Palm kernel oil is 80%+ saturated fat. Cheap filler fats associated with cardiovascular risk.
See more about Palm Oil / Palm Kernel Oil →MaltitolBad
Sugar alcohol with the highest glycemic index among sugar alcohols. Well-documented to cause significant GI distress including bloating, gas, and diarrhea.
See more about Maltitol →SucraloseBad
Chlorinated artificial sweetener linked to gut microbiome disruption and insulin response issues.
See more about Sucralose →Natural FlavorsBad
Vague catch-all term with zero transparency on chemical composition.
See more about Natural Flavors →Caramel ColorBad
Contains 4-MEI, a potential carcinogen. Purely cosmetic additive with no nutritional value.
See more about Caramel Color →Corn SyrupBad
Processed liquid sugar derived from corn starch. High glycemic index, contributes to insulin spikes.
See more about Corn Syrup →MaltodextrinBad
Highly processed starch derivative with a glycemic index higher than table sugar (GI 95-136). Used as cheap filler.
See more about Maltodextrin →Propylene Glycol Mono-EstersBad
Industrial emulsifier derived from propylene glycol. Synthetic food additive with no nutritional value.
See more about Propylene Glycol Mono-Esters →Potassium SorbateBad
Synthetic chemical preservative. While GRAS, it is an indicator of heavy processing and shelf-life engineering.
See more about Potassium Sorbate →GlycerinNeutral
Humectant for texture. Functional and generally safe.
See more about Glycerin →Tapioca StarchNeutral
Processed carbohydrate filler with no nutritional value beyond empty calories.
See more about Tapioca Starch →Whey Protein ConcentrateGood
Well-studied protein source with complete amino acid profile. Retains more bioactive compounds than isolate.
See more about Whey Protein Concentrate →PeanutsGood
Beneficial ingredient — whole-food or functional value in this product class.
See more about Peanuts →Brown Rice FlourGood
Beneficial ingredient — whole-food or functional value in this product class.
See more about Brown Rice Flour →Whey Protein IsolateVery Good
High-quality complete protein with excellent bioavailability and leucine content for muscle synthesis.
See more about Whey Protein Isolate →Processing
Ultra-Processed Foods
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