FitCrunch Peanut Butter Protein Bar

FitCrunch
Contains seed oils
30 Poor
$16.97 · 12 count
View on Amazon
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Summary

FitCrunch Peanut Butter Protein Bar scores 30/100. One of the worst protein bars on the market from an ingredient standpoint. Despite 30g protein and Robert Irvine's celebrity branding, the ingredient list reads like a chemistry textbook: soy protein isolate, palm/palm kernel oil, maltitol, sunflower oil, sucralose, corn syrup, maltodextrin, caramel color (potential carcinogen), propylene glycol mono-esters, and potassium sorbate. 13 harmful or concerning ingredients in a single bar. May be produced with genetic engineering.

At a glance

Beneficial ingredients 2
Harmful ingredients 11
Owned by Pervine Foods
Category Protein Bars

Key ingredients 17

Whey Protein Isolate
Good

High-quality complete protein with excellent bioavailability and leucine content for muscle synthesis.

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Whey Protein Concentrate
Good

Well-studied protein source with complete amino acid profile. Retains more bioactive compounds than isolate.

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Soy Protein Isolate
Bad

Heavily processed protein extracted using chemical solvents like hexane. Typically GMO-derived. Contains phytoestrogens. Used as cheap filler protein.

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Palm Oil / Palm Kernel Oil
Bad

Highly saturated tropical oils. Palm kernel oil is 80%+ saturated fat. Cheap filler fats associated with cardiovascular risk.

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Maltitol
Bad

Sugar alcohol with the highest glycemic index among sugar alcohols. Well-documented to cause significant GI distress including bloating, gas, and diarrhea.

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Sunflower Oil
Very Bad

Refined seed oil high in pro-inflammatory omega-6 linoleic acid. Industrially processed with chemical solvents.

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Sucralose
Bad

Chlorinated artificial sweetener linked to gut microbiome disruption and insulin response issues.

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Natural Flavors
Bad

Vague catch-all term with zero transparency on chemical composition.

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Caramel Color
Bad

Contains 4-MEI, a potential carcinogen. Purely cosmetic additive with no nutritional value.

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Corn Syrup
Bad

Processed liquid sugar derived from corn starch. High glycemic index, contributes to insulin spikes.

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Maltodextrin
Bad

Highly processed starch derivative with a glycemic index higher than table sugar (GI 95-136). Used as cheap filler.

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Propylene Glycol Mono-Esters
Bad

Industrial emulsifier derived from propylene glycol. Synthetic food additive with no nutritional value.

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Potassium Sorbate
Bad

Synthetic chemical preservative. While GRAS, it is an indicator of heavy processing and shelf-life engineering.

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Peanuts
Neutral

Whole food source of protein and healthy fats, but a minor ingredient in this heavily processed bar.

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Glycerin
Neutral

Humectant for texture. Functional and generally safe.

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Brown Rice Flour
Neutral

Gluten-free flour used as filler. Minimal nutritional contribution.

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Tapioca Starch
Neutral

Processed carbohydrate filler with no nutritional value beyond empty calories.

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Processing

Group 4 · Ultra-processed

Ultra-Processed Foods

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