I Can't Believe It's Not Butter! Original
Summary
I Can't Believe It's Not Butter! Original scores 4/100. A '45% vegetable oil spread' — not butter at all. The first ingredient is water, followed by three seed/refined oils: soybean oil, palm kernel oil, and palm oil. Natural flavors simulate butter taste. Soy lecithin as emulsifier. Synthetic vitamins added to create the illusion of nutrition. Ironically carries an American Heart Association certification despite being built on soybean oil. Owned by Upfield.
At a glance
Key ingredients 13
WaterNeutral
First ingredient — this is mostly water, not fat.
See more about Water →Soybean OilVery Bad
Inflammatory omega-6 seed oil. The primary fat in this product.
See more about Soybean Oil →Palm Kernel OilBad
Highly refined tropical oil, heavily processed.
See more about Palm Kernel Oil →Palm OilBad
Refined tropical oil. Third oil in the blend.
See more about Palm Oil →SaltNeutral
Standard.
See more about Salt →Soy LecithinBad
Soy-derived emulsifier.
See more about Soy Lecithin →Natural FlavorsBad
Ambiguous lab-derived flavoring to simulate butter taste.
See more about Natural Flavors →Lactic AcidNeutral
Acidity regulator.
See more about Lactic Acid →Vitamin E (Tocopheryl Acetate)Neutral
Synthetic vitamin E.
See more about Vitamin E (Tocopheryl Acetate) →Vitamin D2Neutral
Synthetic vitamin D — less bioavailable than D3.
See more about Vitamin D2 →Vitamin A (Palmitate)Neutral
Synthetic vitamin A.
See more about Vitamin A (Palmitate) →Vitamin B12Neutral
Added vitamin.
See more about Vitamin B12 →Beta CaroteneNeutral
Natural coloring to make it look like butter.
See more about Beta Carotene →Processing
Ultra-Processed Foods
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