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I Can't Believe It's Not Butter! Original

Common questions

Is I Can't Believe It's Not Butter! Original healthy?

I Can't Believe It's Not Butter! Original scores 4/100 on Scout's independent analysis of ingredients, additives, and lab results — one of the lower scores in Scout's catalog. I Can't Believe It's Not Butter!

Does I Can't Believe It's Not Butter! Original contain seed oils?

Yes — Scout's ingredient analysis flags seed oils in I Can't Believe It's Not Butter! Original, and that is reflected in its score.

How processed is I Can't Believe It's Not Butter! Original?

I Can't Believe It's Not Butter! Original is NOVA Group 4: Ultra-Processed Foods.

How does I Can't Believe It's Not Butter! Original compare to other butter?

I Can't Believe It's Not Butter! Original ranks #30 of 31 butter in Scout's independent rankings. The current top score in the category is Raw Farm Raw Cultured Unsalted Butter at 100/100.

Which ingredients drive I Can't Believe It's Not Butter! Original's score?

In Scout's ingredient-by-ingredient analysis, Vitamin B12, Beta Carotene count in its favor; Soybean Oil, Palm Kernel Oil, Palm Oil are flagged as ingredients of concern. The full breakdown, with why each one matters, is in the Key ingredients section on this page.

Healthy alternatives

100
Raw Farm Raw Cultured Unsalted Butter
Raw Farm
100
Raw Farm Raw Butter
Raw Farm
$29.69
97
Zeal Creamery Organic Grass-Fed Unsalted Butter
Zeal Creamery
97
Anchor Unsalted Butter
Anchor
$443.41

See more

I Can't Believe It's Not Butter! Original

I Can't Believe It's Not Butter!
Contains seed oils
4 Poor

At a glance

Beneficial ingredients 2
Harmful ingredients 5
Owned by Upfield
Category Butter
Summary

I Can't Believe It's Not Butter! Original scores 4/100. A '45% vegetable oil spread' — not butter at all. The first ingredient is water, followed by three seed/refined oils: soybean oil, palm kernel oil, and palm oil. Natural flavors simulate butter taste. Soy lecithin as emulsifier. Synthetic vitamins added to create the illusion of nutrition. Ironically carries an American Heart Association certification despite being built on soybean oil. Owned by Upfield.

Key ingredients 13

Soybean Oil
Very Bad

Inflammatory omega-6 seed oil. The primary fat in this product.

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Palm Kernel Oil
Bad

Highly refined tropical oil, heavily processed.

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Palm Oil
Bad

Refined tropical oil. Third oil in the blend.

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Soy Lecithin
Bad

Soy-derived emulsifier.

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Natural Flavors
Bad

Ambiguous lab-derived flavoring to simulate butter taste.

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Water
Neutral

First ingredient — this is mostly water, not fat.

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Salt
Neutral

Standard.

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Lactic Acid
Neutral

Acidity regulator.

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Vitamin E (Tocopheryl Acetate)
Neutral

Synthetic vitamin E.

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Vitamin D2
Neutral

Synthetic vitamin D — less bioavailable than D3.

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Vitamin A (Palmitate)
Neutral

Synthetic vitamin A.

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Vitamin B12
Good

Beneficial ingredient — whole-food or functional value in this product class.

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Beta Carotene
Good

Beneficial ingredient — whole-food or functional value in this product class.

See more about Beta Carotene →

Processing

Group 4 · Ultra-processed

Ultra-Processed Foods

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