WHEAT AND BRAN FLAKES CEREAL, WHEAT AND BRAN
Great ValueAnalysis updated August 2026 · How Scout scores
Near you
Great Value is carried at Walmart stores. Find one within 25 miles.
At a glance
Summary
This cereal contains beneficial ingredients like whole grain wheat and wheat bran, which provide fiber and essential nutrients. However, it also includes added sugar, which is a processed ingredient that can contribute to health issues when consumed in excess. The product is moderately processed, which limits its score despite the presence of vitamins and minerals.
Key ingredients 10
Whole Grain WheatVery Good
Whole grain wheat is a rich source of dietary fiber and essential nutrients. It is minimally processed, retaining its bran and germ, which provide vitamins and minerals. Whole grains are associated with reduced risk of chronic diseases.
Benefits
Provides dietary fiber that supports digestive health and helps maintain stable blood sugar levels. Contains essential nutrients like B vitamins and iron.
Wheat BranGood
Wheat bran is high in fiber and beneficial for digestive health. It is a byproduct of milling but retains significant nutritional value. Its consumption is linked to improved bowel regularity.
Risks
Excessive consumption may cause digestive discomfort in some individuals.
Benefits
Rich in insoluble fiber that aids in digestion and promotes a healthy gut microbiome.
Barley Malt ExtractGood
Barley malt extract is a natural sweetener with some nutritional benefits. It is less processed than refined sugars and contains small amounts of vitamins and minerals. It provides a unique flavor profile and can enhance the taste of foods.
Risks
May contribute to sugar intake if consumed in large quantities.
Benefits
Contains trace amounts of nutrients and provides a natural sweetness with a lower glycemic index than refined sugars.
Zinc OxideGood
Zinc oxide is used to fortify foods with zinc, an essential mineral for immune function. It is a stable form of zinc that enhances nutritional value. Zinc is crucial for enzyme function and cellular metabolism.
Risks
High doses can interfere with copper absorption and cause gastrointestinal issues.
Benefits
Supports immune health, wound healing, and DNA synthesis.
NiacinamideGood
Niacinamide, or vitamin B3, is added to foods to prevent deficiency and support metabolic health. It is a water-soluble vitamin that plays a role in energy production. Fortification helps ensure adequate intake of essential nutrients.
Benefits
Supports energy metabolism and helps maintain healthy skin and nerves.
MolassesNeutral
Molasses is a byproduct of sugar refining and contains some vitamins and minerals. It is less processed than refined sugar and retains some nutritional value. However, it is still a sugar source and should be consumed in moderation.
Risks
Excessive consumption can contribute to high sugar intake and related health issues.
Benefits
Contains small amounts of minerals like iron and calcium, providing slight nutritional benefits over refined sugar.
SaltNeutral
Salt is used to enhance flavor but provides no significant nutritional benefits. It is a refined product and should be consumed in moderation. High sodium intake is associated with increased blood pressure.
Risks
Excessive sodium intake can lead to hypertension and cardiovascular issues.
Reduced IronNeutral
Standard formulation ingredient — neither beneficial nor harmful at typical use.
Risks
Excessive iron intake can lead to toxicity, especially in individuals with hemochromatosis.
Benefits
Supports the production of hemoglobin and myoglobin, crucial for oxygen transport and energy metabolism.
Folic AcidNeutral
Standard formulation ingredient — neither beneficial nor harmful at typical use.
Risks
Excessive intake may mask vitamin B12 deficiency symptoms.
Benefits
Crucial for fetal development and supports cardiovascular health by reducing homocysteine levels.
SugarBad
Refined sugar is a source of empty calories and can contribute to various health issues. It is highly processed and lacks nutritional benefits. Excessive intake is linked to obesity and metabolic disorders.
Risks
High consumption may lead to weight gain, increased risk of type 2 diabetes, and dental cavities.
Processing
Processed Foods
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