Ingredient · Updated
Natural and Artificial Flavors
Found in 34 productsSee all
What is Natural and Artificial Flavors?
Natural and artificial flavors are substances added to food products to enhance or imitate specific tastes. Natural flavors are extracted from plants, animals, or other naturally occurring substances, while artificial flavors are chemically synthesized to mimic natural tastes.
These flavors are widely used in the food industry to enhance product appeal without adding extra calories. Concerns are often raised about artificial flavors due to their synthetic origins, although both types are subject to safety evaluations by regulatory bodies.
When you see 'natural and artificial flavors' on a label, it's important to know that the actual compounds used can vary widely, and the ingredient list won't disclose specific components. This can make it challenging for consumers with specific allergies or dietary preferences to identify potential triggers.
Commonly found in: soft drinks, candies, baked goods, dairy products, snacks
What to watch
- The term 'natural and artificial flavors' lacks transparency, potentially masking the inclusion of allergens or irritants for sensitive individuals.
Benefits
- They enhance food flavor without significantly changing the caloric content of a product.
The FDA regulates and oversees the use of flavors in foods, considering them safe when used as instructed.
While generally recognized as safe, some studies raise concerns over long-term consumption of artificial flavors and potential health impacts.
Natural flavors can be derived from animal sources, so vegans should verify with manufacturers whether specific products meet their standards.
Scout's take
Synthetic chemical compounds with zero transparency on composition and no nutritional value. The 'and artificial' wording confirms artificial flavor presence.
The case against
Potential for allergic reactions and lack of transparency in ingredient composition.
from the analysis of Kellog Rice Krispies Treats Homestyle Bars · echoed in 2 other analysesArtificial flavors may contain synthetic compounds that some individuals are sensitive to. Long-term effects of chronic consumption are not fully understood.
from the analysis of RAW Nutrition Essential Pre-Workout · echoed in 1 other analysisMay contain undisclosed chemical compounds that could cause allergic reactions or sensitivities.
from the analysis of Love's Fruit Slices · echoed in 1 other analysisPotential for allergic reactions and health concerns from artificial additives.
from the analysis of Abbott Optigro grow & gain vanilla shakePotential allergens and sensitivities due to unknown chemical compositions.
from the analysis of Great Value LIGHT GREEK VANILLA NONFAT YOGURTThe case for
Enhances taste and palatability of the product.
from the analysis of RAW Nutrition Essential Pre-Workout · echoed in 1 other analysisEnhances flavor without adding calories.
from the analysis of Barebells Cookies & Cream Protein BarMore from Scout's analyses
Zero transparency on composition. The inclusion of artificial flavors means synthetic chemical compounds with no nutritional value.
from the analysis of Body Fortress Super Advanced Whey ProteinThe inclusion of artificial flavors indicates synthetic chemical compounds used to enhance taste. Unlike natural flavors alone, artificial flavors are entirely lab-created with zero transparency on their chemical composition. This is a significant negative for ingredient quality and transparency.
from the analysis of RAW Nutrition Essential Pre-WorkoutExplicitly labeled 'Artificially Flavored' on the front of the package. Synthetic chemical compounds with zero nutritional value or transparency.
from the analysis of Optimum Nutrition Gold Standard Pre-Workout Fruit PunchAll 34 products with Natural and Artificial Flavors
+ 10 more products in the Scout app
Where Natural and Artificial Flavors shows up
- Protein Powders 9 products
- Salty Snacks 6 products
- Protein Bars 4 products
- Pre-Workout 3 products
- Energy Drinks 3 products
- Yogurt 1 product
Higher-scoring picks without Natural and Artificial Flavors
Products from the same categories whose analyzed ingredient list does not include Natural and Artificial Flavors, scoring 80 or above.
Scan any product to see every ingredient explained — and healthier swaps.