KIND Breakfast Protein Dark Chocolate Cocoa

Whole grain rich in beta-glucan fiber supporting heart health and blood sugar regulation. The #1 ingredient by weight.

Refined sugar is the 2nd ingredient by weight — more sugar than any other ingredient except oats. One of four separate sweetener sources.

Highly processed protein extracted from soybeans using chemical solvents. A cheap industrial protein source. Often derived from GMO soybeans.

Refined seed oil high in pro-inflammatory omega-6 fatty acids. Industrially extracted using chemical solvents and deodorized at high temperatures. The 4th ingredient by weight.

Contains sugar, chocolate liquor, cocoa butter, soy lecithin, and vanilla extract. Some cocoa antioxidants offset by sugar and soy lecithin.

Refined grain flour used as a filler and binder. Minimal nutritional value compared to whole grains.

Liquid sugar derived from cassava starch. High glycemic index. The third sweetener in this bar.

Natural sweetener with trace enzymes and antioxidants. However, it is the fourth sweetener in this bar.

Ancient whole grain rich in magnesium, phosphorus, and B vitamins. Naturally gluten-free.

Nutrient-dense pseudocereal rich in rutin (a flavonoid antioxidant), manganese, and copper.

Ancient grain with complete protein profile and high lysine content. Rich in iron, magnesium, and phosphorus.

Complete protein source containing all 9 essential amino acids. Rich in fiber, iron, and magnesium.

The fourth sweetener in this bar. While molasses contains some minerals, its presence as yet another sugar source is concerning.

Provides flavanols and antioxidants. A genuinely beneficial ingredient.

Processed emulsifier from soybeans, appearing as a separate ingredient on top of soy lecithin in the chocolate chips. Typically from GMO sources.

Vague catch-all term covering potentially hundreds of chemical compounds. Lacks ingredient transparency.

Added as a preservative to maintain freshness. A functional additive, not a nutritional supplement.